We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.
We’re a bunch of outsiders, dreamers, entrepreneurs, rebels and activists who fight for full regeneration of our people and planet. We move furiously fast in an ever-changing ecosystem, and we also fail fast, learn, get back up and try again. To thrive in this slightly crazy atmosphere, we’re also a bunch of mates, doing cool things and supporting each other along the way.
Celebrating the outdoors isn’t just something we talk about - when the seasons change we’re out there to mark it. Exploring, sharing, workshopping, camping and enjoying local produce (and wine) is all part of it. Ideally you already love the natural world, or you are eager to get out there, learn and get involved. You’ll be supported and encouraged all the way.
We are a footwear company, a health and wellbeing company, and an evolving bunch of activists. And we’re searching for brilliant humans with exceptional skills and talent to help us make this dream into a reality.
Does the shoe fit? Read on…
The services provided by you will be key in the evolution and growth of the Vivobarefoot brand in Germany, building a health and outdoor influencer community. It will drive awareness and direct revenue to our online business. Success will be measured by both these factors.
You will work closely with the Impact Amplification team and community function. You will also work closely with category teams, VIVOHEALTH and the EU Region Lead.
WHAT WILL YOU BE DOING?
- Building the foundations for success in Germany, using a 3-tiered benefits scheme for influencers in the health and outdoor space. Targeting Berlin and Munich to start with using online tools, free footwear, and community events to try and build 100 partnerships in year 1. We have seen vast growth using this model in the US, with the network driving 10% of total revenue last year.
- After 6 months of building the program, you will start to measure the revenue it drives through discount codes, affiliate codes and trackable link.
- Your focus of the network is to drive awareness of brand activity, footwear and VIVOHEALTH barefoot education.
- Your service will be finding new partners and maintaining them. The central team will be there for logistical support.
TOOLS TO SUPPORT THE ROLE
The head office team are there to support with:
- Influencer CRM Tools.
- Reporting for content and sales.
- Onboarding and management strategies for the network.
- Free shoe ordering.
- Budgets.
VIVOHEALTH platform and workshops
- Access to VIVOHEALTH courses in German to help onboard partners.
- Workshops held in Germany to help engage the health and outdoor communities.
- VIVO STORES.
- The Berlin store will be used as a hub and meeting space that can be used to meet potential partners.
WHAT WE'D LOVE TO SEE FROM YOU
- Passion for Natural Health is essential.
- Interest and Knowledge in the performance/fitness & outdoor space.
- You’ll be a clear and convincing communicator.
- Demonstrated understanding of ambassadorship and influencer agreements and programs.
- Experience creating communities, using social, influencer and events to help foster and grow these.
- Drive to help scale a new network, using entrepreneurial skills to hit goals. The network will only grow with commitment and dedication to it.
- You will be comfortable working on the ground to identify communities and possible partners, with only digital support from head office.
- Ready access or contacts who we can reach out to in the launch phase of the project would be desirable.
- Can speak, read, write and listen fluently in both English and German.
JUST IN CASE YOU WERE WONDERING..
- The successful candidate or agency for this role will be engaged as a contractor as opposed to an in-house employee.
- Due to the requirements of this role we will require candidates to be physically based in Germany. Munich or Berlin would be beneficial, but we are open to looking at other regions of Germany also for this role.
- We are mostly working flexibly from home and meeting up in person as each team requires. You will be required to attend few team and company events each year - please feel free to reach out to us if you'd like further information on this!
- The successful person will likely work part time, approx. 3 - 4 days per week.
BENEFITS
- Flexible working hours – hours worked to be agreed by both parties.
- Allocated number of free Vivobarefoot footwear.
- Chance to grow a new element of the business – opportunity to build and grow with the role.
- Chance to attend health & outdoor events.
- Invitation to Vivobarefoot staff retreats.
- Vivobarefoot staff discount for yourself (50%) and family and friends (30%).
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruitregardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity,age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!