Freelance Marketing Copywriter - US English

About us

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Marketing Copywriter - US English do at Busuu?

As part of the Creative Marketing team, you will be working across all our marketing channels to create customer-first copy for all branded touchpoints:

• You will be able to translate our value proposition into consistent and compelling stories that entice new and existing users to engage with our platform
• You will use your in-depth understanding of the US Market to write engaging copy which resonates with that audience
• Alongside the rest of the Copy team, you will be a guardian of our tonal identity and messaging hierarchy and will incorporate them into all copy produced
• You will work closely across the business, with our design, marketing, product, localisation and education teams to assist in building a consistent brand experience that engages and inspires our learners

What we’re looking for:

• 4+ years of experience writing US English copy for brand advertising and marketing, preferably in the EdTech space or relevant industry
• You have broad knowledge and a deep understanding of copywriting methodologies, techniques and tools
• Experience writing copy for multiple audiences and channels (email, in-app, paid and organic social, SEO, PPC and web)
• Able to translate abstract/complex concepts into digestible and engaging copy
• Proven ability to create impactful, concise and clear messaging that informs, delights and engages
• You are an advocate for the value of excellent copy and can articulate that to the wider business, educating and offering guidance where needed
• You understand the importance of maintaining momentum in projects, challenging your team and others to move at pace and release value to our learners fast and often
• You approach copy in a way that works cross-platforms and cross-devices, with a clear focus on UX
• You are a self-starter, happy managing your own workload, but also enjoy collaborating with the rest of the team to improve and develop our brand and our product, as well as the team culture.
• An interest in languages is a plus.

At Busuu we want to ensure that you have access to some great benefits:

• Freedom to set your own schedule
• Access to Busuu Premium, to continue your own language learning

What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process is the following steps:

• CV application review - We will review it as quickly as possible
• Let’s chat - Quick chat with our team about your experience and the role
• A video call - Call with the hiring manager
• Team Interviews