Social Media & Content Creative

You will oversee the creation and execution of all content across the Origin social channels, email, and internal communications. Ensuring the Origin brand story is brought to life in an engaging and consistent way for our audience.

This role will be based in London with monthly travel to Cornwall.

Social

• Plan, create and schedule all content for Origin’s social channels. Overseeing everything from day-to-day content through to largest campaigns which feed into the winder Origin marketing strategy.
• Foster relationships with existing and new communities through our social media channels.
• Oversee the content calendar for all social channels including Instagram, Facebook, LinkedIn, and Twitter, all of which are considered from the outset when it comes to planning new content stories.
• Track and measure performance of all social content across all channels. Reporting and sharing both weekly and monthly insight with the wider team and using it to inform ways of executing future content.
• Deliver influencer outreach for Origin. By identifying on-brand tastemakers in social communities and build partnerships with influencers, brand advocates and other creatives. Reaching out to them to achieve coverage on a monthly and project-specific level.
• Success will be measured on product placement from influencers and content creators. It will be your responsibility to track and document engagement and share this with the wider team.
• Community management and engagement is an important part of this role. This includes sharing and interacting with the content our community creates daily check-ins and responses to messages as well as monitoring and responding to post and story comments.

Content creation

• You will work with the Brand Marketing Manager and Copywriter to shape the Origin global content calendar – inputting new and exciting ideas which set Origin apart and position us as leaders in our field.
• Off the back of this, you will plan and execute all relevant content messages across website, social and email.
• The Origin Copywriter and Junior Graphic Designer and Brand Manager are your closest teammates - you will work closely with all of them to ensure content is consistent, on brand, and innovative.
• As well as utilising the library of existing content, with your photography and video skills you will create engaging new assets that will amplify the brand.
• The ability to plan in this role is key, you will own a detailed content schedule showing at any given time the following 2 weeks of content with dates and timings specified. This is schedule is something which is always shared with the wider team.
• You are responsible for content creation at all key brand events, when you are unable to attend you can give clear briefs to the person acting on your behalf.

Email

• Support the ecom team by building and scheduling the global emails per week alongside segmented emails to local audiences where required.
• Approving all emails before going live with Origin Copywriter.

Internal monthly newsletter

• Pulling specific department updates into a visual and engaging newsletter which is shared at the same time each month.
• Create a template for this newsletter which is easy and efficient to adapt on a monthly basis.

Requirements

To be successful in this role, these are the things that matter the most

• You are a creative and passionate storyteller who understands the Origin brand aesthetic and is driven to create new and innovative content.
• You can think across different content streams at any given time, thinking how to share key messages within different channels and audiences.
• You are a strong team player, who understands the importance of their role within the wider team and the part they play in delivering an industry-leading marketing plan. As part of this, you love to share what you are working on and relish collaboration.
• You are an effective communicator, both externally and internally. Listening as much as speaking to ensure that not only you, but those you work with are informed and aligned about the things that matter.
• You are a planned and processed person, who strives to create the most effective ways of working and always considers how to achieve the best possible result for themselves, the team, and the business.
• Someone who has the confidence to do something in a different way if they feel it will deliver a better result. Bringing new ideas to the table and always in pursuit of finding ways to improve – not only for their own role but for the wider team and business.

Essential qualities to have

• You a true speciality coffee fan and have a great knowledge of the industry.
• You understand the Origin brand aesthetic and are confident creating and curating content which plays into this.
• You are happy with a camera and can capture great looking stills and video.
• You are highly organised. You can take several different tasks and feel comfortable with prioritising and managing the expectations of those around you.
• Audience-first mindset: you always put yourself in their shoes when it comes to how you create content.
• You have a creative eye and can work well with designers to brief and deliver great, on-brand work.
• You understand the importance of setting and measuring KPIs.
• You’ll be someone who owns mistakes and learns from them and is able to balance multiple priorities simultaneously.
• You have a curious mindset - you dive-in, figure things out, develop an understanding, test new ideas, share your mistakes and learnings.

Desirable qualities to have

• Photoshop experience.

What are we looking for?

Research shows that some people are less likely to apply for a role unless they are 100% qualified. We know that the perfect candidate who ticks every box doesn’t exist and it’s your experience, skills and passion that will set you apart. We prioritise grit, positivity, and the willingness to get stuck in and encourage you to apply even if your experience doesn’t exactly match the job description. Tell us about your achievements, your journey, what you have learnt and why you are confident you are the right person to create and coordinate Origin's social and content.

Hiring Process

• Initial phone screening call (30 mins)
• Capabilities and culture-fit interview onsite or remote depending on location and availability (1-1.5 hours)

Support

If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best, please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

Benefits

At Origin Coffee, we value diversity and inclusion. We encourage applications from all backgrounds and are committed to having a team with a diverse set of skills, experiences, and abilities.

Salary £30,000 FTE per annum DOE

Base London

Holidays 29 days including bank holidays and your birthday off, with additional days accrued after two, three- and four-years’ service.

Pension

Employer (5%) and employee (3%) pension contribution, a combined 8%.

Mental Health and Physical First Aid Training

We provide employees with a toolkit for both preventing and addressing mental health crises in and out of work, providing genuine support, safety, and happiness in the workplace.

Employee Assistant Programme

A comprehensive suite of support from an (EAP) including physical, mental, and financial wellness at work.

Continued professional development

We invest in all our employee’s by supporting personal development, encouraging you to broaden your experience and learning potential.

SCA training

Everyone who works for Origin can embark on the SCA training programme. Depending on your readiness to learn you can dip your toe in or immerse yourself fully. It’s quite addictive!

An employee referral scheme

Once you join Origin, you’ll want to introduce likeminded people to us. When you do, they settle in and pass their probation, you earn £200.

Other

Time off for volunteering, cycle to work scheme, free coffee at work and to take home, discounts in all our cafés and on our merchandise and partners. And of course, regular social and team events serving exceptional food, drink, and of course, amazing coffee!

Diversity statement

Origin Coffee is committed to make inclusivity, diversity, and equity part of everything we do, for our people to feel like they belong and are valued, respected, and supported to succeed.

Origin Coffee has come a long way over the last 18 years--and we're just getting started. As we continue to grow, we value and recognise the importance of building a workforce as diverse and unique as the journeys we take to source exceptional coffee. We take great care to build and nurture relationships with producers, scrutinise the supply chain, and seek innovative ways to craft incredible products, with care--all made possible through the individuals who come together at Origin. We are always reviewing and improving how and what we do, starting from within:

• better representation across our teams
• support flexible working
• continuously working towards removing barriers and bias
• building inclusive teams who represent people from all groups in society
• building a workplace environment where people are encouraged to speak out against discrimination and unfair treatment in any form
• supporting all our people to bring their whole and best selves to work.