WeGift

Head of Growth Marketing

Join WeGift as they are looking for a Head of Growth Marketing

Now more than ever, people want every experience to be instant and on-demand. And when it comes to getting paid, people want their cash yesterday. But every year organisations waste time, money, and energy sending more than $20 Trillion in payouts to individuals using cash, checks, credit, debit, prepaid, and gift cards! Held back by the legacy banking systems, crushed by the costs and complexity of credit cards there is this monster industry still lingering in the digital dark ages.

At WeGift we’re changing all that. We’ve built our proprietary payment rails that enable any organisation to send money to any individual, anywhere, instantly. No bank account required. No insane interchange fees. We even get up to 25% in commissions from retailers for driving sales which we pass on to our customers. It’s discounted money! We’re throwing away the old model, and transforming how we move and use money forever.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

You can read more about our team here - Diversity & Inclusion

The Team

The Marketing team at WeGift has grown significantly in the last 12-months. Led by our CMO Brendan, the team is now 8 strong with experts in Demand Generation, Design, Content and Product Marketing. The team is split between our London HQ and over the USA and will continue to grow into 2024.

The Role

WeGift is seeking an experienced Head of Growth Marketing who is a proven marketing leader and will increase revenue and grow market share while building a scalable and repeatable customer acquisition and lifecycle programme. In this role, you'll lead, build and mentor a tactical, data-driven team of marketing professionals and set quarterly and annual acquisition goals and budgets for the organisation. Reporting to, and working directly with the CMO, and will play a critical role in architecting the company's growth strategy. 

What excites you:

  • The opportunity to lead, build, and mentor a strategic and tactical team of data-driven marketing professionals specifically focused on growth, digital, demand and marketing operations.
  • The opportunity to lead, design and execute (or oversee execution of) end-to-end ABM program implementation.
  • The opportunity to develop, implement and determine business impact, including marketing funnel forecasting, multi-channel attribution models, analytics and dash-boarding 
  • The opportunity to manage a sizeable budget and deliver new user growth whilst utilising a data-centric approach to gather digital analytics and improve marketing from acquisition, through to qualified and beyond
  • To ensure quality sales opportunities are being pushed through the marketing funnel by recommending and implementing rules, programs and metrics 
  • To asses, manage and help implement all marketing technology, dashboards and tools that are proven to be ROI-drivers and will greatly impact the overall organisation. 

What excites us:

  • 10+ years of marketing leadership experience as a full stack growth marketer who has worked in B2B SaaS Start-up environments, that has scaled from single digit ARR to significant growth
  • An analytical and metrics-driven individual with an understanding of marketing tech stack to manage and monitor marketing activities.
  • Exposure to product led growth, free trial, freemium or self-serve businesses and a successful track record of creating and implementing growth strategies
  • Experience with establishing marketing operations best practices, processes, data cleanliness and metrics.
  • Proven ability to lead all aspects of ROI on growth marketing initiatives with clear successes.

Benefits

🌴 25 days holiday + government holidays

🧠 All permanent employees receive extra days off to help boost their well-being when they need it

🏢 This role is fully remote

🚀 Participation in the Employee Options pool giving you ownership in WeGift and participation in the upside

🚑 Health Insurance

💙 401K

👶 Enhanced parental leave   

📚 $1,000 annual L&D allowance to invest in mastering your craft, including accredited studies. Plus 6 days study leave per year

🖥️ $150 to create an awesome remote work experience

⭐️ WeRecognise, where we shine the spotlight on exceptional employees every quarter who in turn get a £100 award in the eGift card of their choice

☕️ Staff perks with WeGift brands - discounts of up to 12% on coffee, weekly groceries, holidays, the list is endless

🎉 Quarterly team socials

Take a look under the hood of life at WeGift from our employees perspective. This handbook built using Notion.so is what we use to navigate both the serene and choppy waters when needed. You might need to copy and paste the following link into your browser as job boards don't allow us to add hyperlinks - https://bit.ly/2PluGyG