Marketing Lead

As Marketing Lead, you’ll head up the marketing to our UK and international school audiences - from crafting compelling email campaigns to growing our audiences across key social channels.

Unifrog’s mission

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counsellors to manage the progression process effectively.

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.

We have a clear social purpose, and we’re hugely ambitious. We already work with nearly half of UK secondary schools, and hundreds of international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer. 

Our team is at the heart of our business and is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don’t hesitate to apply. We look forward to hearing from you!

The role and your key responsibilities

As Marketing Lead, you’ll head up the marketing to our UK and international school audiences - from crafting compelling email campaigns to growing our audiences across key social channels. UK and international schools are our two biggest audiences, and you’ll play a key role in driving their continued growth, helping us to support as many students as possible to make informed decisions about their next steps.

This is a diverse role that we expect to evolve, depending on your strengths and interests. We always look to make space for our team members to grow with the company, and we have a strong track record of promoting from within.

Your key responsibilities:

Marketing strategy and planning

  • Work with the Head of Marketing to set the marketing strategy for our UK and international school audiences, including understanding our customer personas, setting objectives, and identifying priorities for the year.
  • Execute the strategy and lead on the creation and delivery of all comms to these two key audiences.


  • Plan, write, and send compelling email campaigns, tailored to our different school audiences across the world.
  • Work with the Content team to plan content for our teacher and student-facing newsletters, and proof-read drafts.
  • Use data to conduct regular ‘test and learns’ to maximise engagement with email campaigns and newsletters.


  • Work with our Events team to effectively market our school-facing events, including in-person teacher conferences, webinars, and virtual university and careers fairs for students.
  • Write engaging event descriptions, create and send promotional comms, and send conversion and follow-up emails.
  • Provide on-the-day support to the Events team for bigger events, such as our in-person teacher conferences.

Social media

  • Set and execute the strategy for our school-facing social channels: Twitter, Instagram, and private Facebook groups.
  • Work with the Content team to create engaging content and report on analytics. 


  • Write effective briefs and work with our Graphic Designer to create impactful marketing collateral to use across digital channels and at in-person events.
  • Create your own graphic design projects, based on templates, such as event agendas and social media graphics.

What we’re looking for

  • 2-3 years’ experience in a marketing role.
  • Exceptional writing skills, including ability to pick up our Unifrog tone of voice and tailor messages to different audiences.
  • Excellent writing and communication skills, in person, over the phone and via video call.
  • Strong stakeholder management skills.
  • Highly organised and able to juggle different projects and deadlines.
  • Confident with Google Sheets and Docs, and happy to learn new platforms such as Later+ and Visme.
  • Comfortable working both as part of a team and independently, and able to take the initiative when required.
  • An interest in education, careers, and development.
  • Proactive attitude and willingness to get stuck in. You need to be excited about going beyond the core responsibilities detailed above to improve what we do and make it a success.

You will be joining a team of highly motivated people who are passionate about our mission of helping students to find the best next step for them after school. If this excites you, you love keeping on top of the latest marketing trends, and are an energetic person who is willing to learn, then we’d love to hear from you.

Working together

You’ll be working as part of a small marketing team, alongside our Head of Marketing (your line manager), Events Manager, and Events Assistant, as part of the wider Content and Marketing team. You’ll also be working closely with our Video team to make sure video content aligns with the marketing strategy, as well as our UK and international school partnerships teams. 


Head to our jobs page for a full list of the excellent benefits we offer our team.

  • Join one of ‘the best organisations to escape to’ and help transform careers and destinations in schools. We’re also a certified Great Place to Work.
  • Become part of a committed, dynamic and growing team. We want to build the team at Unifrog for the long term – if you do well, we will do our best to make you want to stay at the company for a long time.
  • Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.
  • Influence the company’s direction: we love to promote great ideas, wherever they come from.

Key details

  • £35,000 - £40,000 per annum (Grade B) depending on experience, plus a share in a company-wide performance bonus.
  • Full-time. 
  • 28 days paid holiday per year (plus bank holidays).
  • Working hours are 8:30am to 5:30pm, Monday to Thursday, and 8:30am to 4:00pm on Friday.
  • Split your time between working from home and our London office (min. 2 days a week).
  • Start date: as soon as possible, though we will be flexible for the right candidate. 
  • If you require reasonable adjustments, or want to discuss any details about the role before applying please contact Mhairi (details on our website).
  • We can only consider candidates who have the right to work in the UK.

Application process

Deadline: 22:00 (GMT) on Sunday 19th March 2023.

● Stage 1: Application form (~1 hour) ✍️

Visit our website to upload your CV and complete the questions and tasks below:

i. Why do you want to work for Unifrog? (200 words)

ii. With reference to the job description, what makes you an excellent candidate for this role? (300 words)

iii. In your opinion, what are the top three things to consider when setting the social media strategy for our school audiences next academic year? (250 words)

● Stage 2: Marketing task (1 hour) ✉️

 For the next stage of the application process, we’ll ask you to draft a marketing email to one of our school audiences. We will send you instructions if you are successful in the first application stage.

Stage 3: Video call interview (1 hour) 💻

Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions).

● Video call interviews will be held w/c 27th March.

Inclusion and diversity at Unifrog

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from. We also believe in the power of diversity in all its forms, including in terms of culture, education history, religion, age, socio-economic background, race, gender, sexual orientation, personality, life experiences and disability. We want to encourage applicants from every different background to apply for our roles, and add their perspectives to our team. In advance of applying if you have any questions about working at Unifrog, please contact our Diversity Champions, Hannah and Farhana.