Senior Director, Strategy

Join Lyst as they are looking for a Senior Director, Strategy

Lyst offers a unique opportunity to work on a premium shopping platform, which is both a trusted partner to the world’s leading fashion brands and a global consumer-facing product. Over 200 million people use the Lyst app and website each year to shop an assortment of 8 million items via a highly personalised experience. Lyst is a scale-up environment, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace. Our goal is to be the category leading destination which every fashion shopper uses to decide what to buy.

Data and technology sit at the heart of everything we do, and we firmly believe that we can only meet our goals by prioritising our team and culture. We give our people the freedom to drive impact and shape the future of our company, within a diverse, inclusive and high-trust environment. We don’t rely on prescriptive rules, policies and procedures to drive results. We trust the judgement and ownership of our team, and prioritise learning and career development, knowing that our success is only possible thanks to our people. Lyst was founded in London in 2010, and has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

As Strategy Director you will play an instrumental role in shaping Lyst’s strategic direction and communicating Lyst’s narrative to investors and key stakeholders. You will partner closely with CFO and C-suite as you lead strategic planning, own investor communications and lead key strategic initiatives.

You will be leading the Strategy squad that is responsible for identifying and evaluating new opportunities for Lyst to pursue, keeping a pulse on industry trends and their implications, preparing board and investor presentations as well as fundraising and corporate development.

You will report to the CFO and manage a Strategy Analyst. You will also collaborate with stakeholders across the business incl. Finance, Growth, Partnerships, Product, Brand, BI and more.


Strategic reviews and planning:

  • Leads annual strategy review process and informs company’s new strategic bets
  • Leads key cross-organisational strategic initiatives / projects including Sustainability
  • Support corporate development as opportunities arise

Fundraising and Investor Relations:

  • Crafts Lyst narrative using qualitative and quantitative skills for fundraising efforts
  • Develops investor relations strategy and framework, supports key investor relationships
  • Creates advanced presentations and materials for CXO / Board discussions

Market Insights and Research:

  • Develops in-depth market analyses that leverages internal data and external research

Cross-functional collaboration:

  • Successfully builds trusted stakeholder relationships across the business and fosters cross-org collaboration on projects; seeks input and feedback often


  • 5+ years experience in an investment banking environment, or strategy and investor relations role
  • Strong analytical skills, comfortable building complex models and dealing with large data sets, must be highly proficient in Excel, familiarity with SQL / Looker a bonus
  • A pragmatic problem solver, with the ability to identify the exact data points to answer challenging questions
  • An effective communicator, in both written and verbal contexts, that presents topics in a clear, structured manner and is comfortable presenting to senior leaders
  • A relationship builder, able to collaborate and build trust with a diverse set of colleagues, with differing perspectives
  • A strong project manager, able to juggle multiple projects and demands, able to context switch and navigate ambiguity
  • A humble teammate, passionate about making an impact and continuously seeking ways to grow and develop


  • Flexible Working: Our flexible working approach offers a high degree of freedom and autonomy. Individuals are provided with the discretion to work remotely on a regular basis, with an expectation that a reasonable proportion of time is spent in the office to enhance in-person collaboration. If due to unique circumstances this doesn’t quite work, we are open to listening to what will.
  • Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
  • Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
  • Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
  • Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
  • Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
  • Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
  • Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
  • Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
  • Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
  • Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.