CRM & Email Marketing Executive

We’re looking for a teammate to join us full-time as a CRM & Email Marketing Executive. Code First Girls offer family-friendly, flexible working arrangements. We have an office in London (near Liverpool St) offering hybrid working / remote working (depending on your location) with in-person wider team meet-ups in London twice a month.

ABOUT THE COMPANY

Over the past several years, Code First Girls has become the largest provider of free coding courses for women and non-binary individuals. We’ve already taught more than 100,000 women and non-binaries to code and, by working with companies and universities in every region of the UK, we’re getting more women into tech roles, boosting diversity and social mobility in the tech sector. We are now the largest provider of free coding courses for women in the UK, having taught five times as many women to code as the entire UK university undergraduate system. 

ABOUT YOU & THE ROLE

This is a great growth role for someone ready to grow in a CRM marketing role with a fun, mission-driven company with the opportunity to develop, learn new skills and progress your career.

We are looking for candidates who have a passion for driving social impact and a desire to change the technology industry. You will be good at communicating, think innovatively and be brimming with ideas to build on our activity and campaigns.

We are a fast-paced business and as a start-up, a ‘roll up your sleeves and dive in’  attitude goes a long way, combined with an innate ability to adapt to change in your role. We want someone who isn’t afraid to suggest new things, is eager to learn and comes with loads of ideas as to how to create different ways to optimise our customer experience and build upon our communications. 

The role will be varied and will get you involved across all elements of our email and CRM Marketing. It would best suit someone with some exposure or experience in email marketing/CRM or marketing role/s previously (1-2 years) either in a job role or through internships and be able to showcase what you have worked on and your impact. 

SOME THINGS YOU’LL BE WORKING ON:

Product Email & Customer Comms:

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• Assist with our email/SMS comms for our product user journeys  and product lifecycles
  
• Use tools such as MailChimp and Hubspot for email deployment, tracking and reporting
  
• Measure and analyse member engagement driving activity, working closely with the wider marketing team to deliver end-to-end marketing campaigns
  
• Be a champion for brand and best practice regarding customer communication, boosting brand awareness and loyalty with our audiences
  

Customer Journey & Lifecycle

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• Assist with building out workflows, triggers and communication plans to engage segments at key lifecycle stages
  
• Get involved with assessing and iterating on all CRM activity across our potential customer bases and ensure performance across key metrics
  
• Work with the wider team on member customer service, feedback reports and community insights to enhance and improve communications.
  
• Assist with building out B2B partner and client lifecycle comms
  

Marketing Automation, Optimisation & Reporting

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• Help to build out, test and optimise all marketing automation communication flows
  
• Monitor and report on data and insights for campaigns and product marketing funnels 
  
• Look to improve funnel conversion and identify opportunities for growth or enhancing customer journeys
  
• Work with marketing team for re-engagement campaigns and remarketing efforts on products
  
• Look for technology or innovations to drive efficiencies and further automation
  

GENERAL SKILLS:

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• Previous experience and knowledge of CRM and marketing automation
  
• Understanding of customer segments, user journeys and member lifecycles
  
• Knowledge of CRM tools such as Hubspot and MailChimp
  
• Eagerness to learn and develop your CRM skills!
  

OTHER ROLE INFO & BENEFITS:

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• Salary: £25k - £28k DOE + bonus
  
• Fully-funded place on the Code First Girls CFGdegree (market value £10,000) 
  
• Free CFG courses (valued at £685 each)
  
• 20 days holiday + Bank Holidays
  
• Additional 10 days off over Christmas break (incl. Bank Holidays)
  
• Hybrid & flexible working
  

STEPS IN THE PROCESS:

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• Shortlist will be invited to a video interview
  
• Shortlist from video interview  to meet with Marketing Director & Marketing Manager
  
• Final candidate/s wider team meet and greet / interview