Marketing & Community Manager

• Role Title: Marketing & Community Manager
• Role Report: Reporting to Directors and Head of Communications & Partnerships
• Remote working with some possibility for occasional in-person coworking and meetings in London (not essential).
• Background: Marketing, community management, content creation, communications.
• Remuneration: £30,00-45,000 per year pro rata depending on experience, 4-5 days per week (flexible).
• Contract: Initial 6 month freelance contract, with a view to moving to PAYE after a 6 month review period.
• Interviews: First week of April
• Start Date: 20 April

ABOUT EARTHED

Earthed is part of Initiative Earth, a UK Registered Charity, 1192512. Our mission is to enable people to restore ecosystems and revitalise community wellbeing around the world. The Charity began in 2020 with EcoResolution, a successful environmental awareness campaign, and is now focused on the creation of Earthed, which will launch in April 2023.

Earthed is a Nature Skills platform for a global community learning from and for nature. Members will learn how to get involved in challenges and activities across topics and terrains, taught by ‘Nature Teachers’ from around the world. By 2032, Earthed aims to have enabled millions of people to participate in the global ecosystem restoration movement. Revenue generated through membership will support the running of the charity as well as establish an Action Fund so members help other members access the money they need to start and scale regeneration projects. In essence, we are removing obstacles to regeneration whilst leveraging the knowledge economy to enable grass-roots and diverse ecosystem restoration projects.

Earthed Teaser: https://youtu.be/9KYXl-C8aKM

ABOUT THE OPPORTUNITY

Earthed is seeking an experienced community builder and marketing leader to lead on membership acquisition and retention. This dynamic and varied role will initially straddle community development and management, promotional campaigns and growth marketing. As a small, agile and collaborative team this is an expansive role that covers many bases, so we are looking for someone who can roll up their sleeves and who is passionate and excited about this work.

Our ideal candidate is a passionate team player and people-person who is passionate about the regeneration of ecosystems and community building.

You should have strong marketing and communications experience, plus a good creative design eye to lead social campaigns for a global audience.You are analytical and data-driven, experienced in membership and recurring revenue models, and will be integral in growing membership to the Earthed community and educational platform, as well as ticketing for the Earthed summit.

Once onboard, our members are a movement - people who will participate in ecological restoration and together make it the norm to get your hands into soil. We need someone who can pick up the threads from new member acquisition, and make individual members feel like a community - wherever they are in the world. Someone with a strategic view for member acquisition and retention, capable of keeping the community engaged and our members motivated to learn, act and support our endeavour in the years to come.

RESPONSIBILITIES

• Growth marketing: member acquisition and lead generation:
• Developing and driving strategic marketing campaigns to raise brand awareness and membership acquisition
• Leading on activations for membership acquisition
• Lead on the development and implementation of a cohesive membership acquisition strategy, collaborating with the Partnerships and Communications Lead and CEOs.
• Develop and execute an insight-driven marketing and communications strategy.
• Lead on mailing list growth and lead generation.
• Develop and implement growth strategies for social media channels (Instagram, Facebook, YouTube, TikTok).
• Manage a paid advertising budget and lead on ads and targeting (it is possible to delegate paid ads management to a contractor if you do not have this experience).
• Own the marketing calendar across email, press, social and site updates.
• Work with the Partnerships Lead on the influencer marketing strategy and manage affiliate marketing.
• Lead growth for ticketing and attendance of the annual Earthed Summit
• Drive a data-driven approach to marketing, and implement new reporting systems to help drive team’s decisions.
• Ensure tight execution of all marketing programs, online and offline.

Digital content management:

• Drive impactful educational campaigns via our social media channels sharing easily digestible content and insights from across Earthed content and activities.
• Develop and activate the strategic social media plan across channels (Instagram, Facebook, YouTube, TikTok) to build community following, engagement and membership conversion. (Earthed will begin with 70,000 followers on instagram).
• Work with the communications lead to manage social posts across Instagram, YouTube, Facebook, and TikTok. This includes:
• Scheduling daily posts across the channels;
• Managing all comments, DMs, and community dialogue;
• Prepping seasonal and monthly campaigns for new course announcements, challenges, campaigns, etc.;
• Coordinating between our designer, video editor and writers for content creation as required.
• Work with the Partnerships Lead to build targeted influencer campaigns for community building and member acquisition.
• Adhere to Earthed brand voice guidelines and continue to evolve the brand voice across all social media platforms.

Community management:

• Manage and strategise email funnels and member newsletters.
• Lead on member onboarding and communications.
• Engage with the community on a daily basis, replying to messages, posting and sharing content related to courses, challenges and topics of interest.
• Collaborate with the team to design and run impactful events aimed at increasing community growth & participation including Q&As with teachers, sharing circles and community meet ups.
• In collaboration with the whole team, continue the development of a meaningful membership offer to a wide-ranging global audience.
• Engage the community through discussions, events, new course releases and involve them in decision making around course releases and new topics.
• Collaborate and lead on the member engagement strategy to ensure the belonging, movement-building and activation of a diverse cohort of global members.
• Support community members in their activities by signposting and connecting.
• Build a support team of volunteers within the community who are participatory engaged members to signpost, engage and create.
• Moderate posts and maintain a keen awareness of the health and wellbeing of the community, identifying any opportunities to improve or change the way it is being managed.
• Ensure the development of a supportive online community with community guidelines and systems for conflict resolution.

Person Specification

• Experience working well in a start-up team in a collaborative and hands-on style of working.
• Strong experience in marketing; experience in membership or subscription-based marketing would be ideal.
• Familiar with integrated B2C tech stacks, particularly with regards to membership and or customer building success.
• Ability to understand, develop and implement effective digital analysis strategies, and creatively monitor and shape engagement and retention metrics.
• Knowledge of membership structures at a strategic and governance level for charities or non-profit organisations.
• Experience designing and implementing meaningful membership or subscriber strategies for engagement, retainment and expansion, including communications and content strategy.
• Commitment to the organisation’s mission and vision and values of grassroots, bottom-up community action, and the importance and community-led ecosystems restoration and agroecology
• An organised, proactive and creative thinker who thrives on building and maintaining meaningful relationships.
• Able to work with a small and dynamic team.
• Able to contribute creatively to strategy, taking an adaptable and solutions-lead approach.
• Excellent communication, interpersonal, IT, systems and organisation skills with the ability to lead across a range of projects, manage changing demands, and prioritise deadlines.
• A passion for ecosystem restoration and agroecology.