Founded the same year as the United Nations 1951 Refugee Convention, the Refugee Council works with thousands of refugees and people seeking asylum in the UK each year. We provide crisis advice and practical support, help them to integrate into their new communities and offer mental health counselling to help them come to terms with the trauma so many of them have experienced. We are the only national organisation providing support to all refugee children and young people who arrive here on their own. We also advocate for refugees, call for improvements to the asylum system and ensure refugees have a stronger and more influential voice in decisions that will affect them.
Context and Purpose of the Job
This role sits in the new Communications and Campaigns team, responsible for telling the story of the refugee experience in the UK and pressing for policy and attitudinal change. The team sits in the Fundraising and External Affairs Directorate and working closely with colleagues in associated teams (fundraising and public affairs) will be a central part of the role.
With the ongoing worldwide refugee crisis, Refugee Council is needed more than ever and attracting and retaining new donors and supporters is key to our continuing growth. This role play a key role in supporting our growth ambitions through the website and digital systems.
We have seen rapid growth on our digital channels driving increasing traffic to Refugee Council, but our website is still relatively new with significant room for development. In this role, the Website Manager will lead on the maintenance, development and optimisation of our website, and support the wider organisation with their website needs. Working with the Chief Digital Officer this role will also provide critical support maintaining and developing our digital systems.
Main Duties and Responsibilities
- Lead on website management, prioritising activities and developing and supporting the wider organisation with their website needs.
- Lead website development strategy
2.Website management and maintenance
- Responsible for day-to-day maintenance and updates of website (WordPress) and our donation and action platform (Impact Stack), working independently and with developers to troubleshoot and bug fix.
- Lead on updating the website, taking initiative to ensure it remains updated and topical as a key channel for supporters, donors and others.
3.Website development and improvements
- Continually improve Refugee Council’s website, using best practice user experience and content design principles.
- Identify, implement and improve tracking to assess website performance including use of Google Analytics, Hotjar, survey tools and other tools.
4.Cross-organisation website support
- Develop and deliver training to staff across the organisation so that they can create and manage their own web content.
- Manage and curate relationships with colleagues across the organisation to deliver website support and meet team website needs.
5. Security and compliance
- With the Chief Digital Officer, be accountable for security and compliance of the website, and ensure all legalities are considered for any website activity, changes and improvement.
- Lead on identifying key security risks for the organisation through the website, donation and action platform, email platform and other digital marketing systems.
6. Budgets and reporting
- Build, develop and deliver regular reporting on website performance, testing and improvements.
- Deliver monthly reporting on the website and digital system job pipeline.
7. Internal and External Relationships
- Work closely with members of the wider team to provide supporting website content and digital system support for their campaigns and ensure that opportunities are identified and maximised.
- Develop collaborative, effective and supportive relationships with staff at all levels of seniority across the charity to support their website and digital system needs.