Senior Partnerships & Influencer Manager

With 250mln downloads, Flo is the most popular female health app, and this is a unique opportunity to build out one of the largest female health and wellbeing influencer and ambassador networks worldwide. 

Loved by millions, our current influencer network already includes 1000+ people, including the likes of Camila Cabello and Molly Mae just to name a few. Besides building relationships with key influential voices, this role will also spearhead our brand partnership programs, playing a key role shaping the strategy and exploring opportunities for growth by partnering with brands sharing our values. This role will sit in the Brand Marketing team, and report into the Brand Marketing Director

Your Experience

Must have:

• 
  
• 6+ years of influencer and/or partnership experience
  
• Strong understanding of the cultural zeitgeist, female health and well-being brands, social trends, up and coming influencers, celebrities
  
• A natural relationship builder, coming with a network, if not, keen to create one
  
• Understands cost requirements to build efficient influencer campaigns and brand partnerships. Ability to negotiate costs and get fair rates. 
  
• Always striving to deliver what delights the community and what is aligned with the Flo Brand
  
• Strong written and oral communication skills. Native EN language skills preferred.
  

Nice to have:

• 
  
• Bachelor’s Degree in an academic or business specialty
  

What you'll be doing

You'll be responsible for:

• 
  
• Develop Flo’s brand partnership and influencer strategy and identify key success metrics contributing to Flo’s brand and marketing goals
  
• Build a network of lifestyle influencers and partners to be brought in during specific brand campaigns, a standalone activation or as an always-on moment
  
• Negotiate efficient agreements leveraging your knowledge of industry standards and the Flo brand
  
• Track and engage with current social influencers and brand fans sending them codes and gifts
  
• Establish and manage relationships across major brand partners to create meaningful and impactful activations 
  
• Support to teams with best in class UGC content and reviews coming from Flo’s network of brand fans
  
• Work closely with the Brand & Comms team and manage the partner and influencer side of cross-functional marketing campaigns 
  
• Lead ambassador programs and high profile influencers
  

Your targets will be:

• 
  
• Influencer & partnership relationship building 
  
• Influencer reach / engagement 
  
• Influencer involvement for specific campaigns 
  
• Partnership success
  

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