Senior Demand Generation Manager

What is Sylvera anyway? ‍👩‍👨🌳

Sylvera provides carbon data for genuine climate impact. 

Purchasing credits through the carbon markets is one of the most established and scalable ways to channel finance from the private sector to effective climate solutions and work toward societal net zero. Unfortunately, the voluntary carbon markets have been plagued with mistrust and a lack of effectiveness since they’ve emerged – until Sylvera. 

We produce the most accurate and trusted data about the carbon markets so that businesses and governments can confidently invest in, deliver, and report on real climate impact. Some of the world’s largest corporations, consultancies, and financial services institutions rely on Sylvera for their climate investment decisions. 

Our team is made up of the leading minds in climate change from scientists to academics. We work in partnership with scientific organisations, universities, governments and think tanks to develop and test rigorous and holistic ratings methodologies, leveraging the latest technology. Founded in 2020, Sylvera has 150+ employees across the world with offices in London and Belgrade. We’ve raised over $35m from leading VCs like Index Ventures and Insight Partners to date. 

What will I be doing? ‍‍👩‍💻👨‍💻

We’re looking for a mission-driven, strategic Senior Demand Generation Manager to join our Marketing team. You’ll be responsible for driving our inbound engine and managing a variety of activities to grow our reach and ultimately achieve pipeline targets. You’ll be a key partner to our Content & Sales teams, responsible for building strong relationships rooted in trust, collaboration and accountability. 

Specific responsibilities will include:

Strategy:

You’ll partner with our Commercial leaders to set annual and quarterly targets (lead and pipeline) and then build data- and insight-driven multi-channel plans to achieve these targets

Execution:

You’ll build and nurture strong relationships with internal (ie design, product, sales teams) and external stakeholders (ie customers, partners) to effectively execute various lead-generating activities. Planning and managing external events and conferences  Planning and managing Sylvera-owned webinars and our flagship conference: Carbon Markets Summit Creating & optimizing LinkedIn and Google Search Ad campaigns  Building high-performing landing pages for ads Building and optimizing email campaigns & our monthly newsletter

Tracking & Reporting:

Working closely with our RevOps lead and Sales Development Leader, you’ll be responsible for marketing operations and managing our marketing automation tools to ensure all workflows are correctly set up and that all campaign activity is accurately being measured. You’ll tease out insights from the data to improve what’s working and learn from what’s not. You’ll also be responsible for setting and tracking budgets.

We’re looking for someone who: 🧠💚

5 years experience working in digital marketing, preferably in a startup environment and B2B  Clear written and verbal communication are essential, in addition to meticulous project management Proficiency with Hubspot, Salesforce or another marketing automation software Ambitious spirit with a track record of achieving great results with ideas Expert knowledge of LinkedIn Ads and Google Ads Cares deeply about the climate and ecosystems of the earth

We’d like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description

Benefits 💰

- Equity in a rapidly growing startup

- No corners cut in having the best tech to do your job

- Unlimited annual leave - and encouragement to actually use it!

- Half Day Fridays - 2pm finish every Friday

- Enhanced parental leave 

- Up to 20 days paid sick leave 

- £500 WFH allowance 

- Access to Mental Health support via Spill

- Monthly team socials

Location 🌍 

UK (with access to an office in London if you wanted to come in) 

Our Values 🙌

Own it: We believe in giving people the autonomy to own their impact.

Stay curious: Our business is built on transparency and debunking misperceptions.

Do what’s right - even when it’s hard: The right path isn’t always easy or obvious.

Collaborate with kindness: Great teams are built on open communication and respect.

What if you’re a partial fit? 🌱

We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description. 

Equal employment opportunity 🌈

Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.