Return to jobs 
Join Coursera as they are looking for a Paid Marketing Manager
Overview
Salary No salary declared 😔
Location India
Expires Expires at anytime
Are you passionate about transforming education and empowering learners worldwide? Coursera, the world's largest online learning platform, is on a mission to provide universal access to world-class learning. With over 118 million registered learners and partnerships with 300+ top universities and industry leaders, including Google, IBM, and Duke University, Coursera offers a diverse range of content and credentials, from courses and Specializations to Professional Certificates and bachelor's and master's degrees.
As a B Corp, we're committed to driving positive social and environmental impact while delivering high-quality learning experiences. Our platform is used by institutions worldwide to upskill and reskill employees, citizens, and students across industries, including data science, technology, and business.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications.
As the Paid Marketing Manager, India (& APAC) Consumer, you will develop strategy and execute go-to-market activities to accelerate learner growth and the uptake of Coursera’s consumer products in the India (& APAC) market. You will partner with the Consumer marketing team in the US to share & incorporate learnings on designing and executing paid campaigns for the India & APAC market via existing paid marketing channels as well as explore new paid marketing opportunities specific to the India market. You would also be responsible for leading strategic projects in collaboration with cross-functional teams that have potential to accelerate growth multi-fold.
India is Coursera’s second largest market for learners after the US, and this role has the potential to further accelerate Coursera’s growth and impact in this region.
Responsibilities:
- Drive consumer paid marketing campaigns in India & APAC. Specifically, develop go-to-market plans for Degrees, Specializations, and Professional Certificates
- Develop India & APAC market briefs, ensuring strategy and work ladders up to globally-aligned strategy and creative work while flexing appropriately for social, cultural, and product nuances locally
- Lead asset creation, targeting, and campaign analysis for localized paid media campaigns that accelerate growth in the India & APAC market
- Explore and execute new paid marketing channels specific to the India & APAC market, reflecting media consumption and habits of target audience in APAC
- Drive strategic projects in collaboration with cross-functional teams that have potential to accelerate growth multi-fold
Basic Qualifications:
- 3+ years of experience in paid marketing for consumer
- Background in turning marketing campaign results into business results in a ROI-positive way
- Demonstrated history to manage multiple projects and hit deadlines
- Experience planning and producing marketing campaigns with cross functional teams
- Experience writing marketing briefs and developing integrated go-to-market strategies
Preferred Qualifications:
- Strong analytical and problem solving skills; comfortable leveraging data to drive decisions and turning marketing campaign results into actionable learnings
- Understanding of landing page optimization and how other B2C online marketing channels work with paid channels
- Initiative to drive projects forward, collaborate across multiple teams, and proactively ask questions to get information and resources
- Demonstrated experience in delivering growth through one or more key paid marketing channels
- Passion for online education and understanding of the higher education landscape as well as business knowledge of the Indian market
- Strong written communication skills and exceptional attention to detail
If this opportunity interests you, you might like these courses on Coursera:
- Marketing Analytics
- Digital Marketing Specialization
- Marketing Strategy Specialization
- Marketing Mix Implementation Specialization
- Foundations of Marketing Analytics Specialization
- International Marketing & Cross Industry Growth Specialization
#LI-TP1
