Paid Marketing Specialist (Remote)

Deadline to apply: 21st May 2023

Overview

Much Better Adventures are looking for a full-time Paid Media Specialist to work with our award-winning marketing team, liaising directly with the company CMO and Head of Performance to ensure paid media strategies are aligned with overarching marketing goals.

The successful applicant will be responsible for:

• The day-to-day management of paid digital marketing campaigns including paid search, display and social advertising strategies.
• Creating and optimizing paid media campaigns to support the business in our growth goals.
• Helping drive growth and success in multiple international markets across our digital platforms, focusing primarily on Meta Ads and Google Ads.

Contract

Full-time

Salary

£35-40k/year depending on experience and location, plus a generous benefits package.

Responsibilities

Your daily responsibilities will include:

• Developing, executing, and optimising cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Working with our content team to build industry-leading creative
• Providing ongoing actionable reporting and insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Implementing audience and ad creative testing.
• Maintaining knowledge of industry best practices and new technologies

Requirements

Essential

A proven track record of delivering successful paid media campaigns across multiple channels for e-commerce websites, across multiple international markets and marketing channels, ideally in the travel sector.

At least 3 years of current experience working with:

• Google Ads, including: Search, Display, Video, Shopping
• Meta Ads
• Google Analytics
• Microsoft Excel / Google Sheets

Desirable

• Other ad platforms, including Bing Ads, Twitter Ads, LinkedIn Ads, Tik Tok Ads, Pinterest Ads, Reddit Ads
• Business intelligence and Data Visualisation tools such as Looker Studio, Tableau, Power BI
• Working with databases and large datasets, including knowledge of PostGreSQL or other SQL dialects such as MySQL
• Hubspot or other CRM / marketing automation tools
• Plausible Analytics or other website analytics
• Conversion Rate Optimisation
• Marketing Attribution and Media Mix Modelling
• Project management and productivity tools, such as Slack, Notion, Miro, Trello, Monday

Benefits

We're on a mission to inspire people to live a more adventure-rich life, help a global community of local businesses to make a great living doing what they love, and protect the world's wild places, one adventure at a time.

Our multi-award-winning adventures are continually rated 5* by our tribe of loyal customers, we’re backed by some of Europe’s leading investors and entrepreneurs, and are part-community owned. We recently won ‘Best for Experiences 2022’ at the Travolution Awards, and are proud to be B-Corp Certified.

So if you get a kick out of supporting independent businesses around the world, and are in your element trekking, cycling, climbing mountains, kayaking or something equally exciting, you are in the right place.

We're building a team of super-talented, passionate and ambitious people. We are committed to building an amazing place to work, so in addition to a competitive salary you can expect:

• Salary: £35-40k depending on experience plus stock options and other benefits
• 38 days holiday (inclusive of public holidays)
• Company-wide adventure meet-ups
• Flexible hours and remote working (within +2/-2 GMT)
• Annual company performance-based bonus
• Share options - all employees are part-owners here
• Pension scheme
• The chance to travel - with a free MBA trip in your first year
• A generous annual travel voucher to spend on an MBA trip/s
• Employee and friends and family discount for MBA trips
• Budget to set up a remote working space and access to co-working spaces
• An entrepreneurial and creative environment where great ideas are actively encouraged, and taking responsibility for them is expected
• The warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies and communities

Application Details:

• Closing date for applications: 21st May, however we reserve the right to close to new applications before this date.
• Application process: Short video interview, a small project and a final interview - all conducted remotely.
• Please include a link to your CV/Linkedin or similar upon application.
• Remote: If you see 'London' this is just where we are registered, but not where we are based. You can be based where you like in the UK/EU within 2hrs of GMT. We’re spread all over.