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Regional Admissions Director

General Assembly


Posted over 30 days ago...


Join General Assembly as they are looking for a Regional Admissions Director


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Since 2011, General Assembly (GA) has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, marketing, and more, both online and at campuses across multiple countries. Our global professional community boasts more than 95,000 full- and part-time alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top diverse tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Role Description

As a key leader in the global Admissions organization, this role is critical to General Assembly’s ongoing success and growth, as well as the success and growth of our students. Success in this role requires combining on the ground sales skills including coaching, training and development with analytical skills such as forecasting, and excellent communication skills to report on progress and manage internal stakeholders including local, regional and headquarters management.


  • Ensure consistent, high performance in all key sales funnel metrics for each team member; work with your team to manage a complex lead and opportunity pipelines to meet and exceed bookings targets.

  • This role will directly manage Admissions Producers (Senior, and Senior Level II). This role will report directly to a Senior Regional Admissions Director or the VP of Admissions.

  • Coach and provide impactful feedback to each admissions producer on an ongoing basis. Complete weekly 1:1s with APs to monitor progress and course correct where needed on items such as pipeline management, overall activity, NVM availability, etc.

  • Regularly implement team improvements and suggest global changes where needed to help your teams and global admissions team succeed.

  • Plan and execute ongoing group training and professional development in product knowledge, technical and functional skills (call flow/Sales 101, sales event best practices)

  • Ensure timely staffing with a high bar for admissions representative output in the first 90 days; supervise onboarding and training of new admissions representatives.

  • Communicates regularly with both regional sales teams and campus Regional Directors on resource needs, enrollment pacing, and inventory management in order to maximize regional bookings.

  • Provide regular, accurate forecasting to local and regional management to inform decision-making.

  • Partners closely and collaborates with local Regional Directors. Facilitates tight communication on admissions and non-admissions team issues. Keeps Senior/Regional Director (SRD and/or RD) in the loop on the progress of their Admissions team. Shares information to ensure S/RDs feel supported and align on market-specific priorities. 

  • Successfully engage all team members, including those located on other campuses, using a combination of in-person and remote communication tactics.

  • Manage and coordinate communication with the National team, particular focus reengagements for upcoming courses. 

  • Work with regional management to ensures appropriate pipeline of info sessions, GA 101s and other in-person sales events; monitors quality and effectiveness

Minimum Qualifications

  • Sales and people management experience required.

  • Proven ability to drive sales process from start to finish. 

  • Ability to manage multiple projects and work to tight deadlines. 

  • Ability to prepare reports and present analytical insights using CRM tools. 

  • Experience coaching and developing diverse sales teams in target driven environments.

Preferred Qualifications

  • 5 years of progressive sales experience preferred.

  • 2 years of people management experience preferred, including time spent coaching and developing direct reports.

Competency Rubric

  • Drive for Results
  • Coaching Others
  • Developing direct reports
  • Motivating Others
  • Directing Others
  • Managing and Measuring Work
  • Interpersonal Savvy
  • Priority Setting

Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.

United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.


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