Marketing Manager / Senior Marketing Manager - Farshore

Introduction to the role

Can you create thumb-stopping, eye-catching marketing campaigns that capture consumers’ attention and drive sales? Would you like to get stuck into delivering strategies for books that inspire, challenge, and make readers laugh out loud?

Come and join our award-winning marketing team at Farshore, home to TikTok sensations including Holly Jackson’s A Good Girl’s Guide to Murder and Tahereh Mafi’s Shatter Me, modern classics including Lemony Snicket and Michael Morpurgo, fantastic non-fiction from authors including Ant & Dec, Dr Ronx and Deborah Meaden and the world’s most loved brands from blockbuster games like Minecraft and Pokémon to more traditional favourites including Mr. Men Little Miss and Winnie-the-Pooh.

We are looking for a creative and confident Marketing Manager/ Senior Marketing Manager (depending on experience) to join our friendly, supportive and inclusive marketing team to create standout campaigns for titles across Farshore’s fiction, picture books, non-fiction and brands titles.

The successful candidate will have strong organisational skills and a track record in delivering creative campaigns, especially digital. You don’t need to have worked in publishing before, but you will need to demonstrate your ability to own and deliver your campaign plans and confidently present them both internally and externally.

Key tasks and accountabilities

• Deliver commercially focused and strategic marketing campaigns to maximise sell-through and brand awareness of the title, titles or imprint, as required, with plans that encompass consumer & retail promotions and are delivered on time and on budget

• Plan, own and present plans to all key internal and external partners, including licensors, authors, illustrators and agents

• Manage and brief media activity both in-house and to external agencies

• Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing

• Develop collaborations with content creators across key channels

• Manage the development of digital and printed marketing materials

• Monitor ROI against pre-agreed KPIs and provide ongoing campaign analysis to key internal & external stakeholders

• Use consumer insight and data to understand readerships and inform target audiences

• Support the Marketing Executive on the development of Farshore’s annual Stocklist Catalogue

• Manage stock and distribution of Farshore’s spinners including arranging deliveries and reprints

• Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration

• Liaise with international teams on retail promotions and marketing assets

• Promote Farshore’s reputation with external stakeholders including authors, illustrators, agents, licensors and customers

• Remain up-to-date about the children’s and wider book market and pay attention to trends, bestsellers and Farshore’s title performance

• Plan campaigns with contingencies to ensure they are delivered to budget

• Contribute to, and attend, author pitch decks for new acquisitions

Skills Required

• Evidence of designing and executing creative and innovative marketing campaigns

• Strong knowledge of all relevant digital marketing channels

• Excellent communication and people skills and ability to speak confidently and pitch ideas in internal and external meetings

• Experience working in a marketing department at a trade publisher is desirable

• Creativity essential

• Commercially astute, with a focus on ROI

• Strong relationship building skills and ability to manage relationships

• Ability to prioritise and juggle a busy workload

• Strong attention to detail

• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector

• Enjoys reading widely with an active interest in the publishing industry – particular interest in children’s & YA is desirable

• Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

• Line management experience is desirable

• Experience of working to and delivering within budget

Benefits 

Hybrid working model (2+ days in the office) 

28 days holiday plus bank holidays (option to buy and sell holiday days) 

Enhanced pay for maternity, paternity, adoption and shared parental leave 

Private healthcare cover and life assurance 

Summer Hours  

Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

Season ticket loans (from day 1 for entry level) and cycle to work scheme 

Relocation Rent Support Loan  

Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC 

Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

Virtual GP and eyecare vouchers 

Gym membership discount 

Onsite physiotherapy (London only) 

Charitable donation matching and  2 volunteering days 

We're a certified Carbon Neutral company 

Free e-books and audiobooks, newspaper subscriptions and discounts on books 

Subsidised canteen and retail discounts 

Onsite prayer room

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at [email removed - click apply for more details] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.