Email Developer

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our vision of creating the destination for making life a little more thoughtful and beautiful, we do things differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are Europe’s largest direct to consumer flower company.

In January 2021 we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), alongside other top tier investors including Index Ventures (investors in Wise and Glossier). We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte, having acquired bloomon in April 2021 and Bergamotte in July 2021. Together, we are active in 8 countries. 

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

Retention at Bloom & Wild

We’re looking for a martech specialist to support our retention marketing activities, with a focus on email and push, along with other marketing channels. You’ll act as the operational service owner for all aspects of marketing tech working closely with key stakeholders across the retention, product and tech teams to ensure operational performance, monitoring performance against metrics and enabling innovation in our marketing.

The role:

Managing our transactional emails within Braze for all brands and markets focusing on scalability and stability Managing workflows and version control across all stakeholders to ensure transactional email quality and effectiveness as we scale Working with product and tech to understand, document, and work with API triggers and trigger properties that provide everything necessary to result in appropriate triggered messaging  Manage and operate the MMP (Mobile measurement partner - Appsflyer), including deep linking and partner integrations in order to measure cross-channel performance and create rich user experiences Monitoring and advising on email deliverability and working with the team and Braze to intervene and problem solve/make adjustments when necessary  Managing the upkeep and overall email operations, to ensure it’s fit for purpose and serves the needs of the team and our customers Identifying industry trends within retention technology and sharing the knowledge to influence the retention roadmap Support the retention team to implement new and innovative solutions to make our retention marketing activities best in class, and doing so effectively through considering effort vs impact and clearly communicating the work required for solutions

You:

Proactive and results-driven Passionate about putting customers first Excellent communication skills Ability to work collaboratively and with a very high attention to detail Happy to work in a fast paced environment, confident with multi-tasking, working to tight deadlines Strong project management skills, including managing deadlines, stakeholders, and breaking down problems A keen interest in martech trends in ecommerce and beyond Highly logical in your approach to solving problems Experience with CRM platforms, ideally Braze but not essential Proficient in HTML and CSS Experience writing liquid logic a plus Knowledge and experience of email deliverability, best practices, and problem solving related to deliverability

Why Bloom & Wild?

To care wildly for our customers, first we care wildly for our teams.  We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you 

- Flexible working (core hours from 10-4pm)

- Work Abroad for up to 30 days each year 

- Summer hours: every Friday afternoon off during July and August (trialling in 2023)

- Share in our success with a choice to take equity options from day 1

- Enhanced family leave policy and a workplace nursery scheme

- 1 day per year to volunteer on a project that’s close to your heart

🌴 Time off

- 25 days’ holiday + your birthday and bank holidays each year

- Option to buy an extra 5 days’ holiday each year 

- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health & Wellbeing

- Health cash plan through Simplyhealth

- Mental health support through Open Up, including access to online therapy sessions

- Allies and champions groups

- Mental Health First Aiders and awareness training for our managers 

- In person and virtual yoga every week

- Cycle to work scheme

- Our office kitchen is stocked with healthy drinks and snacks to keep you going

- Financial wellbeing support through Bippit

- Workplace pension contributions

🌳 Growth & Development

- A flexible training framework for every stage of your career development through our Bloom & Learn programme

- Access to the Goodhabitz learning platform

- Mentee and mentor opportunities with our external partners, such as The Women's Association and Future Founders

- Internal & external  Speaker Sessions on a variety of different inspirational topics

💐 Moments that matter

- Social & wellbeing monthly calendar

- We love to celebrate birthdays, anniversaries and other important milestones!

- Summer and End of Year events, team lunches and post-peak celebrations

- Irresistible discounts on our products, blooms & subscriptions!

Our Hiring Process

The majority of our interview process will take place remotely via video. This will involve an initial chat with Shannon, our Senior Talent Associate, followed by conversations with numerous members of the digital marketing team.

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know.