Brand & Marketing Coordinator

About Origin:

We’ve come a long way since 2004—and we’re just getting started.

As one of the longest-standing independent coffee roasters on UK shores, the love of coffee fuels everything we do. We work to challenge the expected, crafting tangible experiences and products that are impactful and progressive. We work hard, and with integrity, to shape and share exceptional coffee, fairly, with all. As an B Corp accredited coffee roaster, we’re not here to jump on bandwagons. No greenwashing. No jargon: an inclusive, global community, listening and speaking up for the future we believe in.

We build, nurture, and champion relationships at the source, celebrating farmers, cooperatives, and producers. We support direct trade, traceability, and quality. From crop, to cup, every step of our journey is considered; we’re proud to be held accountable, always striving for better ways to do business, placing people and planet before profit.

Dedicated, curious, driven, and open-minded, we’re not afraid to push boundaries and shape positive change. With a growing team of award-winning coffee professionals, a world-class coffee programme, six coffee shops, an ever-evolving product range, we continue to work hard to create inclusive spaces within Origin as well as everywhere we go, where conversations can grow. We move fast yet stay grounded, cutting paths through the noise, and have a lot of fun along the way. We’re here for ideas, rolling up our sleeves, and sharing new perspectives. Opportunities are on the table—yours to shape, with full support.

Join us in pursuit of coffee excellence.

The role overview:

The Brand & Retail Marketing Coordinator is an integral role which supports all the ways in which we engage with our customers and represent Origin within the Speciality coffee industry.

Reporting into the Senior Brand Marketing Manager, this is a hands-on role which is responsible for planning, creating, and executing great marketing activity across our coffee shops and other D2C channels. It also supports the Snr Brand Marketing Manager with implementing the overall marketing and brand strategy. Working across departments and pulling together different team members and ensuring everything stays on track, the role will manage and implement retail and broader D2C focussed brand campaigns focussing on ways we can drive brand awareness and increase product sales and loyalty.

The Brand Marketing Manager is integral in delivering excellence across retail. We see our coffee shops as the biggest brand advertising vehicle we have. They are not only there to serve our community of daily coffee drinkers, but they also act as a window to our ecommerce business and a showcase for both new and existing wholesale customers. They are the beating heart of our business and an integral part of how we represent our brand.

This role requires a deep understanding of the brand vision and identity, strength in cross-team collaboration, critical thinking, and a deep curiosity and understanding of our customers.

This role is based in London and requires regular travel to Cornwall and other areas where our coffee shops are based.

You will:

Brand:

• Support the Snr. Brand Marketing Manager in executing projects and campaigns associated with the wider marketing strategy.
• Act as the brand guardian for all brand touchpoints and ensure they are in line with visual guidelines. Share guidelines and offer support to all internal teams to ensure that every aspect of Origin’s external and internal communications represent the brand identity.
• Act as the day-to-day support for the Origin Coffee PR agency.
• Support the Snr. Brand Marketing Manager in keeping the marketing calendar fully up to date.
• When required work with Origin’s Creative agency to deliver design briefs.
• With the support of the Snr. Brand Marketing Manager, build and execute our new store opening marketing and PR plan.
• Take responsibility for all D2C packaging and labelling requirements for new coffee releases and support the Snr. Brand Marketing Manager with the broader packaging development lifecycle.
• Support the Snr. Brand Marketing Manager in developing and nurturing new brand partnerships for Origin Coffee.

Retail:

• Be the go-to contact for the coffee shops for anything marketing-related.
• Support the shop managers with representing the Origin brand in the best possible way, from creating instructions for how best to present the retail displays, to sharing guidelines about a new campaign launch.
• Create in-store assets for all brand related items – from campaign POS to updating drinks menus or opening times. Working closely with the Junior Graphic Designer to do so.
• Carry out regular shop visits (in person and/or remotely) to check on the visual standards and ensure they are always on point. You will have a critical eye and always ensure each store is following guidelines and always has the correct messaging.
• Ensure you are checking in with every GM by phone or in person at least once per week.
• Be the go-to contact for all local marketing opportunities. You are always striving to build and strengthen each Origin coffee shop within its local community through building a network of contacts and relationships.
• Build and foster our local coffee shop communities through an engaging events program which showcases Origin brand as a leader in speciality coffee.

Requirements

Required Behaviours and Skills:

• Burgeoning strategy skills - able to understand how the work you do, drives our strategic priorities.
• Great communication skills – you know who to involve and when, you set them up clearly with the information and expectations that they need to deliver.
• Great taste - you intuitively understand what is on and off brand for Origin.
• World-class people skills. You can build strong relationships with Origin teammates from across the business to support the work you do.
• An entrepreneurial spirit. You understand how your work impacts the business and you feel empowered by your successes and motivated by your mistakes.
• A strong sense of personal responsibility – you own your work and are excellent at managing up, down, and across.
• Passion, energy, and aspiration in line with Origin values, products, brand, and customers.
• Thrives on positive change and able to manage self under pressure.
• Willingness to own and drive your own personal development plan and open to asking for and accepting feedback on performance.
• World-class people skills, you love to build relationships and you recognise their value. You can build strong relationships with Origin teammates from across the business as well as our wholesale partner network to support the work you do.

Proven experience in the following areas:

• Experience in premium lifestyle / hospitality brand within similar role.
• Strong cross-functional collaboration experience across internal and external teams.
• Excellent project management skillset, with an ability to prioritise short term and longer-term tasks.
• Strong presenting styles and communication skills.
• Is a great ambassador for the company: living and breathing the values.
• You are highly organised. You can take on a number of different tasks and feel comfortable with prioritising and managing the expectations of those around you.
• Customer-first mindset: you always put yourself in their shoes when it comes to how you approach a task.
• You have a creative eye and can work well with designers to brief and deliver great, on-brand work.
• Understanding of the print process.
• Understanding of packaging development.

Benefits

Holidays

34 days holiday including bank holidays and your birthday off.

Pension

Employer (5%) and Employee (3%) pension contribution, employees can increase their contribution

Mental Health and Physical First Aid Training

We provide our employees with a toolkit for both preventing and addressing mental health crises in

and out of work, providing genuine support, safety and happiness in the workplace

Enhanced Maternity, Paternity, Adoption, IVF Journey Leave and Pay

We recognise the importance of family and provide enhanced pay and to support all parents and their

journey to becoming one.

Transitioning at Work Policy

We want everyone at Origin Coffee to feel comfortable to be themselves at work. We are committed to promoting equality and diversity and support our colleagues who identify as trans and provide support through any transitioning process.

Financial Wellbeing Support

We have partnered with Wagestream, a financial wellbeing provider who offers financial coaching, money management, debt advice, and individual tailored advice

Menopause and Period Policy

We recognise the impact this can have in the workplace and provide a flexible and supportive way for employees affected including making adjustments at work and working time.

Employee Assistant Programme

A comprehensive suite of support from an (EAP) including help with physical, mental, and financial wellness at work

Continued Professional Development

We invest in all our employee’s by supporting personal development, encouraging you to broaden your experience and learning potential, led by you SCA Training Everyone who works for Origin can embark on the SCA training programme. Depending on your readiness to learn you can dip your toe in or immerse yourself fully. It’s quite addictive!

An Employee Referral Scheme

Once you join Origin, you’ll want to introduce likeminded people to us. When you do, they settle in and pass their probation, you earn £200

Other

Time off for volunteering, cycle to work scheme, free coffee at work and to take home, discounts in all our cafés and on our merchandise and partners. And of course, regular social and team events serving exceptional food, drink, and of course, amazing coffee!