Brand Campaigns Lead

📍London | 💰£75,000 - £100,000 +  Benefits | Marketing | 12 month fixed term contract

About us: 

We’re here to make money work for everyone and we're doing things differently. For too long, banking has been obtuse, complex and opaque.

We want to change that and build a bank with everyone, for everyone. Our amazing community suggests features, test the app and give us constant feedback so we can build something everyone loves.

We're focused on solving problems, rather than selling financial products. We want to make the world a better place and change people's lives through Monzo.

This is as 12 month fixed term contract 

Role Responsibilities 

Campaign Planning

• Lay out inspiring and clear vision for brand campaigns and ensure both the internal team and agency partners understand how this work ladders to company goals 
• Thoughtfully prioritise the most important campaigns and activities and actively deprioritize others against business goals and brand strategy 

Creative Development 

• Oversee the development of marketing briefs, their socialisation and ultimate sign-off 
• Act as brand guardian responsible for managing the brand's personality, look and feel, and cohesion across campaign touchpoints 
• Partner with Design teams on the development of creative assets 
• Manage the creative production process, including all FinProm and ASA approvals 

Project Management 

• Accountable for a creative, production and media budget with strong P&L focus linked to business priorities
• Build trust with cross-functional leaders by being reliable, clear, transparent, open-minded, and flexible (and mandating the same behaviour from the team)

Agency Leadership 

• Drive powerful relationships with numerous creative and media agencies to drive excellence in output and ways of working
• Be the day-to-day contact and ultimate sign-off point for decision-making 

Reporting & Analysis 

• Responsible for a setting campaign success metrics with solid rationale – and selling these into the wider business 
• Partner with Data and Growth teams to orchestrate a regular cadence of campaign reporting, using insights to power decision-making and strategic pivots 

You should apply if:

You have experience working in core marketing, with the ability to build relationships, lead creative & media agencies and pitch/present to exec level and have a high level of gravitas to work cross functionally with our external agencies as well as our internal growth, product marketing & CRM teams. You'll also have:

• Expert communication and influencing skills
• Strong leadership
• A strong understanding of the creative campaign process
• A strong understanding of the media landscape
• Previous experience managing large agencies
• Digital marketing experience and aptitude
• P&L management
• Constant curiosity and obsession with the Brand and Customer

The Interview Process:

Our interview process involves three main stages: 

1. Recruiter Call (30mins)
2. Initial Call (30 mins)
3. x2 final interviews via Google Meet (x2 60mins)

Our average process takes around 2-3 weeks but we will always work around your availability. 

You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during application please us at any point on [email removed - click apply for more details]

What’s in it for you:

💰Competitive base salary ➕stock options 

✈️We can help you relocate to the UK 

✅We can sponsor visas

📍This role will be based out of our London office next to Liverpool Street station (a hybrid of office based and home working)

⏰We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

📚Learning budget of £1,000 a year for books, training courses and conferences

➕And much more, see our full list of benefitshere 

Equal Opportunity Statement

We are actively creating an equitable environment for every Monzonaut to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at Monzo. At Monzo, embracing diversity in all of its forms and fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in ourblog, 2022Diversity and Inclusion Reportand 2022Gender Pay Gap Report.

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

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