Join HarperCollins Publishers as they are looking for a Marketing Manager - Farshore
Overview
No salary declared đ
Expires at anytime
Can you create thumb-stopping, eye-catching marketing campaigns that capture consumersâ attention and drive sales? Would you like to get stuck into delivering strategies for books that inspire, challenge, and make readers laugh out loud?
Come and join our award-winning marketing team at Farshore, home to TikTok sensations including Holly Jacksonâs A Good Girlâs Guide to Murder and Tahereh Mafiâs Shatter Me, modern classics including Lemony Snicket and Michael Morpurgo, fantastic non-fiction from authors including Ant & Dec, Dr Ronx and Deborah Meaden and the worldâs most loved brands from blockbuster games like Minecraft and PokĂ©mon to more traditional favourites including Mr. Men Little Miss and Winnie-the-Pooh.
We are looking for a creative and confident Marketing Manager to join our friendly, supportive and inclusive marketing team to create standout campaigns for titles across Farshoreâs fiction, picture books, non-fiction and brands titles.
The successful candidate will have strong organisational skills and experience delivering creative marketing campaigns, especially digital. You donât need to have worked in publishing before, but you will need to demonstrate your ability to own and deliver your campaign plans and confidently present them both internally and externally.
Key tasks and accountabilities
Deliver commercially focused and strategic marketing campaigns to maximise sell-through and brand awareness of the title, titles or imprint, as required, with plans that encompass consumer & retail promotions and are delivered on time and on budget
Plan, own and present plans to all key internal and external partners, including licensors, authors, illustrators and agents
Manage and brief media activity both in-house and to external agencies
Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing
Develop collaborations with content creators across key channels
Manage the development of digital and printed marketing materials
Monitor ROI against pre-agreed KPIs and provide ongoing campaign analysis to key internal & external stakeholders
Use consumer insight and data to understand readerships and inform target audiences
Support the Marketing Executive on the development of Farshoreâs annual Stocklist Catalogue
Manage stock and distribution of Farshoreâs spinners including arranging deliveries and reprints
Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration
Liaise with international teams on retail promotions and marketing assets
Promote Farshoreâs reputation with external stakeholders including authors, illustrators, agents, licensors and customers
Remain up-to-date about the childrenâs and wider book market and pay attention to trends, bestsellers and Farshoreâs title performance
Plan campaigns with contingencies to ensure they are delivered to budget
Contribute to, and attend, author pitch decks for new acquisitions
Skills Required
Evidence of designing and executing creative and innovative marketing campaigns
Strong knowledge of all relevant digital marketing channels
Excellent communication and people skills and ability to speak confidently and pitch ideas in internal and external meetings
Experience working in a marketing department at a trade publisher is desirable
Creativity essential
Commercially astute, with a focus on ROI
Strong relationship building skills and ability to manage relationships
Ability to prioritise and juggle a busy workload
Strong attention to detail
Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
Enjoys reading widely with an active interest in the publishing industry â particular interest in childrenâs & YA is desirable
Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning
Experience of working to and delivering within budget
BenefitsÂ
Hybrid working model (2+ days in the office)Â
28 days holiday plus bank holidays (option to buy and sell holiday days)Â
Enhanced pay for maternity, paternity, adoption and shared parental leaveÂ
Private healthcare cover and life assuranceÂ
Summer Hours Â
Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portalÂ
Season ticket loans (from day 1 for entry level) and cycle to work schemeÂ
Relocation Rent Support Loan Â
Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HCÂ
Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmesÂ
Virtual GP and eyecare vouchersÂ
Gym membership discountÂ
Onsite physiotherapy (London only)Â
Charitable donation matching and 2 volunteering daysÂ
We're a certified Carbon Neutral companyÂ
Free e-books and audiobooks, newspaper subscriptions and discounts on booksÂ
Subsidised canteen and retail discountsÂ
Onsite prayer room
If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at [email removed - click apply for more details] with subject heading âVacancy Queryâ plus the job title and we will aim to get back to you within 5 working days.Â
Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.