Growth Marketing Manager

Karma Kitchen builds infrastructure for the food industry. We serve hundreds of food businesses that need kitchen space. Businesses that need a home and whose teams need a great place to work.

As Karma Kitchen has grown, we have begun to serve the full range of businesses from tiny start-ups to high street brands. They may need space for different reasons, but the one thing they all share is a commitment to building better environments for their businesses and teams to thrive in.

Karma Kitchen, is there to make everyone who works in food feel special. It offers the kind of workplace that’s usually reserved for people in tech or media, to teams that may have had less than ideal work environments before.

Here's the story of where we are now:

We've been operational since 2018 and in that time we've opened five large sites, each with about 30 kitchens in them. As we've grown we've realised that our niche is in supporting large businesses find space they need to grow. 60%+ of our client base are catering providers and are manufacturing food using our sites.

Karma Kitchen focusses on providing high quality workspace that's flexible, beautiful and easy to get started in. We offer the best range of services and the best quality kitchens of our competitors. We're super hands on in managing our sites and we really do take care of almost everything for the businesses we work with.

As we've grown we've tried hard to build an ecosystem of different businesses within the same space. Businesses who work together and get to know each other, using each other as suppliers and support.

We're growing to around 15 sites in the UK over the next few years and moving into European markets by 2025.

We're looking for a growth marketer:

Karma Kitchen has never done marketing before, we're very focussed on sales so there's a ton of whitespace for us to explore, it's going to be an exciting role, testing out new ways to generate revenue. We're looking for someone with a good level of experience of growth marketing, who knows what they're doing, is data driven and results focussed.

We're an open and inclusive team and we are looking for great talent from all walks of life and we welcome you to apply and come and meet with us.

We have Three objectives:

• Attract the 50 high value clients on our hit list. Make them aware and comfortable with Karma Kitchen, get them to reach out to us.
• Turn 30% of our SME direct sales to inbounds driven through marketing.
• Build strong hyper local relationships with residents and councils around each of our locations.

Key Characteristics:

• Believes in the message of KK. Understands our values, comms style and tone.
• Executor. Hands on and has the skills to deliver an end to end strategy
• Target driven. You’ve worked to targets before and competitive about hitting them. You care about the money.
• Curious, interested in the partners, the business and gets involved in the way things work.
• Strategic, can build a workable strategy and develop the tactics needed to make them work.
• Team player - ready to work with a diverse range of teams across all the objectives. Can manage everyone’s needs whilst sticking to the core strategy.

Role and Responsibilities

This will be our first marketing hire, and the function of this hire is to support the sales team and drive practical results. We only sell B2B, so experience in this area is crucial. We're looking for someone with core marketing skills who can manage their own schedule, run 360 marketing and eventually guide the strategic development of the marketing team.

• Grow our marketing function
• Develop, test and execute a 360 digital strategy to build our funnel
• Work on practical account based marketing initiatives to drive sales.
• Build a Marketing strategy that meets the three objectives we’ve laid out. You need to be able to build and drive the 3 month and annual plan.
• Deliver excellent ROI on the budget spent to meet those objectives.
• Bring core marketing skills to the table and be ready to get your hands dirty. The first eight months of this role, you will be delivering campaigns alone, you’ll be executing your own strategy.
• Coordinate and connect with incredible external agencies.

Core Skill Areas:

• Growth marketing
• B2B account marketing
• Marketing strategy
• Data analysis
• Design
• Copy writing

What's it like to work at Karma Kitchen?

Karma Kitchen is an inclusive workspace, people have the freedom to be themselves here. It's a small team, so we focus on performance and results and we all work closely together to execute on complex projects.

We're a company that's all about the bottom line, our sites reach profitability within the first year of operation and this is achieved through careful cost control and ambitious targets.

Uniquely, Karma Kitchen is fully office or site based. That means we ask you to be either in the office or at a site five days a week. We know...this sounds really weird, we also start work together at 8:30am, have lunch together as a team every day from 12-1pm and leave the office together at 5:30pm.

Every day we eat together with our sister company who cooks the food for us Karma Cans.

The reason we are in the office each day, is so that people who need to be on-site to do their jobs have the full support of other team members as they go through their day. It helps us all feel connected with one another.

We know that this lack of flexibility may be a little out of the ordinary, but for us it means friends at work, and a supportive environment. That's not to say that in some circumstances we can't be flexible, especially for parents or carers, we can work with you to build a plan that works.

This job is listed between £42-50,000 p/an and includes 29 holiday days (including bank holidays) and free lunch every day.