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Join Coursera as they are looking for a CRM Production Manager
Overview
Salary No salary declared 😔
Location India
Nomad Friendly? 100% Remote- India
Expires Expires at anytime
Visa 
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Organisation summary
Coursera, co-founded by Stanford professors in 2012, is a leading online learning platform offering a wide range of educational programs. With 142 million learners and partnerships with top universities and companies, Coursera is a B Corp committed to providing universal access to education. The platform is a hub for upskilling and reskilling, particularly in areas like data science, technology, and business, aiming to make a global impact.
Role Summary
- Lead a team in India supporting US CRM efforts to boost user activation, retention, and conversion.
- Manage CRM campaigns across various channels including Email, Whatsapp, SMS, Push Notifications, and In-app Notifications.
- Train and supervise the India team on email production, lite coding, campaign and testing setup, and QA.
- Collaborate with the Director of Lifecycle & Email Marketing to enhance the learning experience for Coursera users.
Role Requirements
- 5+ years in email production with a knack for managing high-performing teams.
- Exceptional project management skills, capable of handling multiple projects in a dynamic, cross-functional environment.
- Excellent communication skills and meticulous attention to detail.
- Flexibility to work during US PT-friendly hours.
- Experience with Braze for campaign management is a plus.
- Proficiency in HTML, CSS, and responsive email design is highly preferred.
- Experience managing large email programs and a passion for education and marketing.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.
Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The CRM Production manager will manage a small team of Associate Email Managers and Producers in India that will support the US CRM team in driving activation, retention and conversion in our core business. This role will oversee the execution of our CRM initiatives mainly across Email, but will expand to Whatsapp, SMS, Push Notifications and In-app Notifications. This role will train and manage the India team who will work on email production, lite coding, campaign and testing setup, and QA for our Degrees, Consumer and Enterprise segments..
Reporting directly to Coursera’s Director of Lifecycle & Email Marketing, this role will help to enrich the learner experience, and help further Coursera’s mission to improve lives through education. The right candidate can run a highly-functioning team with flawless execution and roll up their sleeves as needed. They have experience in marketing, strong project management and organizational skills, building/optimizing processes, proven success working in a fast-paced, cross-functional environment, and want to be a part of an organization committed to a social mission. Experience working on complex campaigns in Braze is a plus.
Responsibilities:
- Trains and manages a team of India-based associate Email Producers and Email Managers that will work on production of Coursera’s marketing emails to drive activation, enrollment, utilization, and retention
- Ensures flawless execution of scaled dynamic email campaigns that can have 100s of versions— from email creation, campaign and testing setup, QA, to troubleshooting rendering issues related to data or code
- Manages production timeline to ensure that all milestones are tracking as expected
- Partners with US Producer to to create an optimized process to drive maximum output
- Manages and updates program automations
- Builds custom emails leveraging existing components and dynamic variables
Basic Qualifications:
- 5+ years of relevant email production experience. Strong executional skills - writing communication, campaign setup, building lifecycle programs, QA, testing
- Experience managing highly-functioning teams
- Self-starter with high degree of motivation, ability to prioritize, meet deadlines and manage multiple projects collaborating with cross-functional teams with flawless execution in a fast-paced environment
- Strong verbal, written, interpersonal skills, with excellent attention to detail
- Can work a few US PT-friendly hours
- Experience building email campaigns and journeys in Braze a plus
Preferred Qualifications:
- Familiarity with HTML, CSS, and mobile responsive email design, strongly preferred
- Has managed email programs of 5M+ list
- Edtech industry experience coupled with demonstrated passion for education and higher-education marketing experience
- Ability to prioritize, work cooperatively and collaborate with cross-functional teams in a fast-paced environment
- Has worked with global partners
- Ability to code emails (HTML, CSS, and mobile responsive email design)
If this opportunity interests you, you might like these courses on Coursera:
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