Social Media and Marketing Exec.

Here at Frame we highly value diversity and inclusion within our workforce. This is a completely open role and we actively encourage diversity from our applicants.

If there is anything we can do to accommodate you to participate fully in the recruitment or Interview process, please let us know by email to [email removed - click apply for more details]. 

Since 2009, Frame has been on a mission to get more people moving their bodies in a way that makes them FEEL great. 

Frame was founded by Pip and Joan, with the simple mantra that getting fit should never feel like a chore and we’ve been putting the FUN back into fitness ever since. We believe in the power of sweet endorphins and the magical effects it can have on our mind and bodies.

If you’d like to join our passionate and talented team, playing an integral part in inspiring more people to move often, we’d LOVE to hear from you.

THE ROLE:

The dream role for a passionate, purpose-driven and creative marketeer, who is ‘next-level obsessed’ with creating content, delivering brand storytelling and building a strong and impactful community. At Frame we pride ourself on our authentic brand personality, and our cheeky and funny (well at least we think so) copywriting. It’s essential that you understand our tone of voice and love writing humorous copy.

A hugely varied role; you will be responsible for content creation and channel management across our social channels, as well as the day-to-day management of our influencer programme and the delivery of partner-brand activations.

Although a junior role at the moment, there is a huge opportunity to grow within the business and we are looking for a very special person to seize this exciting opportunity. 

This role is perfect for someone who is looking to combine their love of social media with ‘best in class’ customer-focused brand activity. 

Content Creation

- Curate and create fresh, engaging content for all social media channels that maximises our ability to reach new audiences, build brand equity and drive engagement including UGC, competitions, reels, video and stills.

- Copywriting for social content, email comms and studio signage. Ensuring that all copy is aligned with the brand tone of voice.

- Manage Content shoots with support from Senior Marketing Manager and Co-Founder. Using both internal and external talent as per the brand strategy e.g. liaising with talent, briefing and attending shoots.

Social Media Channel Management

- Work closely with the marketing team to plan and execute a social content strategy and calendar across all platforms.

- Deliver the day to day running of all social media platforms (Instagram / Tik Tok / LinkedIn)

- Ensure that we continuously monitor and optimise our channels to drive growth and engagement.

- Stay up to date with new platforms or updates and changes within social media, ensuring we are always working to the latest recommendations to drive strong performance.

- Weekly and monthly reporting and insight analysis, alongside any relevant stakeholder reports

Influencer management

- Manage the influencer database, keeping it up to date and with regular check-ins to our ambassadors.

- Onboard new influencers, engaging with posts and building relationships.

Partnership Activations and Events

- Identify and reach out to potential new partners through social channels.

- Delivery of partner-brand activations. Including managing delivery of stock to studios. 

- Assist with larger scale brand partnership activations and events (alongside Head of Operations and Co-Founder)

- Attend Partner events to create content and support the studio teams, ensuring delivery is always best in class.

Marketing Team admin and Support

- Assisting Senior Marketing Manager with general marketing tasks such as in studio marketing collateral. 

-Assisting Senior Marketing Manager with writing email newsletters.

- Input into the ‘product calendar’ with ideas for themes and new product launches.

- Support from a content / community perspective in all brand projects.

We are a small team which means that every now and then your help might be needed outside of your core responsibilities, this could include anything from helping with a customer survey, or helping with a breakfast event!

QUALIFICATIONS, SKILLS + EXPERIENCE REQUIRED

• At least 1 year in a similar role with experience in scaling social media accounts
• An interest in Health and Wellbeing, and alignment with Frame’s brand and values.
• Passion for social media and content creation. 
• Good design eye and skilled taking pictures, creating gifs, reels and videos. You also have good video editing skills and some experience with photo and video editing software. 
• Strong copywriting skills - understanding and ability to implement the Frame TOV, tweaking depending on the channel / audience.
• Great communication skills, written and verbal.
• Strong attention to detail 
• Good organisational skills
• Team player - excited to get involved in new projects and to support the Head Office and studio teams where necessary.]

BENEFITS

• 28 days of holiday a year (prorated for part time employees)
• Additional Holiday for length of service, after 2 years of employment
• Flexible working hours
• FREE GOLD membership and 5 free classes per month for a friend
• Birthday Half Day! 
• 20% discount on retail items
• Regular Framer socials, staff classes & Christmas Party
• Cycle to Work Scheme
• 20% Discount on Frame Academy Courses