Marketing Director

About FLOWN

FLOWN is a virtual co-working platform providing focus and connection to remote-working professionals.

The company was founded by Alicia Navarro, a serial entrepreneur with multiple exits behind her (Skimlinks being the biggest), and is backed by some of the top VCs and angels in the startup world.

FLOWN is tackling the two big existential crises we face as humans: our eroded ability to focus in a world of distractions, and our isolation and loneliness particularly in a post-COVID world of increased remote work.

We use the neuroscience that helps those with ADHD focus more effectively, to create a platform that serves everyone struggling to focus or beat procrastination at work (the technique is called 'body doubling').

We offer both structured focus sessions led by experienced facilitators (think: gym class for getting stuff done), as well as 24/7 drop-in sessions (think: instant ‘virtual library’ effect), with everyone working silently together for most of it.

We are building a 'live LinkedIn' - a synchronous professional network - as well as a communal focus platform for brands and businesses to co-work with their community and employees. Our vision is to transform how we work so it can be a healthy source of joy and fulfilment.

About the role

We are looking for someone to design and execute strategies that will grow FLOWN's business and drive our growth of both individual members as well as enterprise clients.

This is a great opportunity to join an exceptional team led by a seasoned founder that is transforming how people think and work.

Responsibilities

Here's some of things you'll be be responsible for:

Strategic leadership:

• As part of the Senior Management Team (SMT) you’ll directly contribute to the leadership and strategic direction of the whole company.
• Develop and implement comprehensive multi-channel marketing strategies to grow FLOWN’s brand and drive new customer acquisition.
• Align your marketing goals and strategy with FLOWN's overall brand, vision and strategy.

User acquisition and growth:

• Leverage insights from customer interviews, research and analysis, previous learnings, and company strategy, to design marketing and growth strategies and campaigns that help the company achieve its growth goals.
• Execute these campaigns - either directly, with other team members, or external resources - within budget and time constraints, aligning with the FLOWN brand and values.
• Manage multiple customer acquisition channels, such as Meta, Google Ads, SEO, other paid channels, PR, referrals, affiliate, and partnerships, ensuring our budget is used effectively and our learnings are compounded.
• Leverage SEO, SEM, and other content marketing tools to drive evergreen traffic and conversions.
• Use your data-driven insights and analysis to iteratively test and optimise across our marketing channels, landing pages, and marketing strategies, to reduce CAC, increase conversion rates, and drive up LTV.

B2B lead gen:

• Create and lead campaigns aimed at driving awareness of FLOWN's enterprise solution and generating inbound leads.
• Working with the CEO and Sales team to create marketing funnels driving leads and growth.

Team management:

• Lead the marketing team in designing, executing and managing all marketing activities.
• Source and manage any external agencies, ensuring they operate optimally.
• Encourage a culture of data-driven analysis and decision-making, creativity, collaboration, and continuous learning within the team.
• Demonstrate FLOWN’s cultural values and collaborate in keeping our remote team engaged, connected, and fulfilled.

Analytics and reporting:

• Monitor, analyse, and report on marketing performance, making data-informed decisions for future strategies.
• Stay abreast of market trends, competitor activities, and emerging technologies in digital marketing.Partnerships:

Partnerships:

• Identify and develop relationships with like-minded partners (eg complementary businesses and communities, influencers, etc) in order to identify opportunities to promote FLOWN, and deep work practices in general.

PR:

• Work with the CEO to cultivate FLOWN's brand, ensuring consistency and creativity in all marketing materials.
• Leverage storytelling to articulate FLOWN's unique value proposition in tackling focus and isolation issues.
• Drive our PR activities (or agency) such that FLOWN is positioned as a thought-leader and story-teller in the world of deep work, focus, and the future of work.

Depending on the skills/experience of the candidate, the role may also include the following areas of marketing:

Requirements

We think you’ll need the following experience in order to succeed in the role:

• Multi-channel marketing strategy - demonstrated ability to critically analyse and articulate the application of multi-channel marketing strategies specific to the business. This includes balancing brand and performance marketing, budget allocation, and the capability to effectively evaluate and iterate on these strategies.
• B2C experience - marketing a subscription product to individuals, with deep knowledge of paid and organic digital marketing channels and B2C subscription metrics.
• B2B experience - generating awareness and leads for enterprise solutions, and supporting the sales process.
• Startups - working for an early-stage businesses, understanding the dynamics of startups.
• Paid ads - demonstrable experience achieving scalable growth through Meta, SEO, and SEM, both from a tech/operational perspective as well as through creative/copy.
• Brand building - innate understanding of how to build a category-defining product through story-telling, partnerships, thought leadership, and creative campaigns.

In addition, here are the core attributes we think you'll need to succeed in the role:

• Growth strategies - you know how to design marketing strategies that will attract, convert and retain individual members to an online subscription product. You take a very scientific and methodical approach to this.
• Analytical - you are in your element when looking at numbers and using a range of tech tools to analyse data to form insights and recommendations.
• Creative - you come up with innovative ideas that rely on a range of mediums in order to stand out in the market, and position FLOWN as an authoritative provider of tools that enable people to think and work more creatively and productively. You have excellent instincts when it comes to UX/UI and conversions.
• Collaborative - you work well with internal teams and third parties, and know how to brief and guide them in the execution of your strategies. You are a strong negotiator and relationship builder.
• Resilient - you thrive in a fast-paced, hands-on, early-stage startup environment. You are able to juggle many things at once, and can quickly plan, execute, learn, iterate etc.

Benefits

We want to practice what we preach, and build a company and team that works creatively and productively. Here are some of the benefits you'll gain from this role:

• Scope and influence - you're joining the founding team and will be involved in shaping our product, what we do, and how we work.
• A focus on deep work - we exist to support deep work among our members, so we support our staff in developing their own distraction-free deep work practice.
• A strong team - we are led by a proven CEO & Founder, and the rest of the team is equally highly experienced.
• Fully dispersed, flexible working - we are a remote-first company, and we've got lots of perks, tools and processes to make sure that works for everyone. We encourage individuals to establish working hours that enable them to work as productively as possible, and we understand that everyone needs a work/play balance.
• Team socials - we get together regularly to collaborate and have fun. We also embed virtual activities and other surprises into our working days