Business Development Lead at Sponso.ai

Sponso.aiis an AI-driven platform set to disrupt the $189.5B sponsorship industry. We unlock sponsorship intelligence for brands and marketing teams, to forge authentic connections with their audiences through the best events and experiences.

We're an early stage startup part of the Founders Factory Venture Studio in partnership with global brand activation agency, Pico. To navigate the early stages of our growth, we're now seeking a Business Development generalist who can spearhead our sales and marketing efforts.

💡 Find out more in our Sponso.ai deck here.

The Role

Your primary responsibility will be to engage potential partners, including corporate and brand marketing teams, ensuring we make the right connections and gather the right feedback to build momentum and refine our value offering. 

We're looking for someone who's keen to wear multiple hats: Your day-to-day will involve a mix of strategic outreach, sales pipeline management, and creative online campaign development. You'll be instrumental in building relationships that convert into meaningful partnerships, driving the adoption of our innovative sponsorship solutions.

This role will start out as a contractor position of 20 hours per week with the potential to grow into fixed employment.

Responsibilities

Lead Generation: Own the outreach process to potential partners, focusing on Marketing Teams and Sponsors, to introduce and sell Sponso.ai's offerings and collect feedback. Pipeline Management: Develop and manage a robust lead list, ensuring a steady flow of opportunities to present our solutions to marketing teams. Initial Engagements: Coordinate and conduct first calls with marketing teams, setting the stage for successful partnerships. Sales Support: Craft compelling sales materials and presentations that effectively communicate the value of our data-driven sponsorship intelligence. Campaign Management: Support the creation and execution of online campaigns, closely monitoring conversion rates and optimizing strategies for better performance. Performance Measurement: Take charge of measuring the Customer Acquisition Cost (CAC) of advertising campaigns, using insights to refine and improve marketing efforts.

Must-haves

Proven experience in building and managing sales pipelines, with a strong track record of closing deals. Confidence in conducting cold outreach and selling new technology products, particularly in the event or marketing space. Skilled in creating sales materials, with a keen eye for measuring their impact and effectiveness. Evidence of a growth mindset and openness to take on new challenges and responsibilities as the company grows.

Nice-to-haves

A deep interest in product development Previous experience in creating and managing online advertising campaigns, with a solid understanding of tracking and conversion metrics Experience in an early-stage startup environment

What we offer

A unique opportunity to be part of a cutting-edge, data-driven sponsorship intelligence company backed by Founders Factory. The chance to work with a dynamic and supportive team, including partnerships with industry leaders like Pico, and the Founders Factory team led by IPO-exited founders. A role that offers significant growth potential, both within the company and in your professional career. The flexibility to work remotely, embracing the energy and innovation of a startup environment.

Founders Factory is a proud Equal Opportunity Employer.

We are committed to fostering an inclusive environment where people can authentically be themselves and are free to challenge, take risks and think creatively.

We recruit, develop, compensate and promote our team members based on merit. We know how important it is not only to include, but to actively seek out diversity of thought and experiences. We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, status, or any other applicable legally protected characteristics.

The requirements shared in our job descriptions are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience we are looking for, please apply and we will consider you for the role.