Return to jobs Return to jobs

Market Development Director (Germany)



Posted over 30 days ago...

Join UNiDAYS as the DE Market Development Director and lead the expansion of the world's largest Student Affinity Network in Germany


icon Salary

No salary declared 😔

icon Location


icon Nomad Friendly?

98% Remote- Europe

icon Expires

Expires at anytime

Organisation summary

UNiDAYS is the premier student affinity network with over 22 million members across 115 markets. Working with 800 top brands, UNiDAYS brings products and services to the forefront of the student community. Recognized for excellence, it offers a dynamic work environment that has earned accolades such as Great Place to Work Certified™ and spots on the UK's Best Workplaces™ lists. Embrace the opportunity to make a substantial impact in a company with global reach. Learn more about our work culture here and check our Great Place to Work profile.

Role Summary

  • Develop and implement the German market strategy aligned with the company's vision.
  • Lead sales and marketing initiatives to expand UNiDAYS' presence in Germany.
  • Manage daily operations, ensuring the platform serves students and partners effectively.
  • Build and lead a local team to execute strategic goals.
  • Oversee the financial performance, including budgeting and revenue growth.
  • Engage with stakeholders, providing updates on market performance and strategy.
  • Analyze market intelligence to inform decisions and maintain competitiveness.
  • Maintain robust partner relationships and high customer satisfaction.
  • Drive innovation and adapt to market opportunities with new features and services.

Role Requirements

  • Strong communication skills with experience in strategic planning.
  • Ability to work remotely and advocate for regional needs effectively.
  • Knowledge of product localization within the German market.
  • Experience in e-commerce and category management.
  • Proven track record of meeting revenue targets and managing regional P&L.
  • Demonstrated year-over-year growth of partner revenue within the region.


  • Flexible working hours and location.
  • Competitive salary and commission structure.
  • Personal development opportunities with regular reviews.
  • Connection to renowned customers and agencies.
  • Flat hierarchies and an open communication culture.
  • Engagement in an international company with modern equipment.
  • Early finish on Fridays and core hours flexibility.
  • Team building activities and an innovative remote working experience.
  • Home office support and allowance for a comfortable workspace.

UNiDAYS is proud to be an equal opportunity employer committed to diversity and inclusion.

*this role is open to remote working within Germany. Successful candidates will be required to travel to their closest UNiDAYS campus (London, Nottingham, New York or Sydney) on occasion.

The role in a nutshell

The DE Market Development Director will be our UNiDAYS leader and brand champion responsible for executing our German market strategy and scaling our presence and performance within the region. They will have responsibility and influence over investment, timeline and execution. They will track markets and trends, recommend new products and services, grow, and identify new, strategic partnerships, and help guide the long-term objectives to meet business requirements. They will also lead the in-market commercial and marketing teams - challenging them on executing the DE strategy. 

Day to day responsibilities 

  • Market Strategy Development. Develop and implement DE member and partner strategy  in-line with the Company strategy. 
  • Sales and Marketing Leadership. Lead commercial and marketing efforts to grow UNiDAYS' member base and partner brands in Germany. This includes creating marketing campaigns that resonate with the German student demographic, negotiating partnerships with German retailers and brands, and tailoring the value proposition to meet the needs and preferences of local users.
  • Operations Management. Oversee the day-to-day operations of the German segment, ensuring that the platform meets the needs of both students and partner brands effectively. 
  • Team Leadership and Development. Build and manage a local team capable of executing the strategy. This involves recruiting, training, and leading a team, fostering a positive and productive work culture, and ensuring the team has the resources and support needed to succeed.
  • Financial Performance. Manage the P&L for the German market, including setting budgets, monitoring financial performance, and making adjustments to ensure financial targets are met. This includes a focus on revenue growth through user acquisition and retention, as well as cost management.
  • Stakeholder Management. Serve as the main point of contact for all stakeholders interested in the German market, including internal teams and external partners. This involves regular reporting on market performance and strategic initiatives.
  • Market Intelligence. Continuously gather and analyse market intelligence on competitors, consumer trends, and technological advancements to inform strategic decisions and maintain a competitive edge.
  • Customer and Partner Relationship Management. Foster strong relationships with key partners and maintain a high level of customer satisfaction among student users. 
  • Innovation and Adaptation. Identify and act on opportunities for innovation within the German market, such as introducing new features, services, or partnerships that can enhance UNiDAYS' value proposition.

What we need from you

Who you are

  • Effective communicator through presentations, writing, and strategic plans
  • Comfortable working remote to HQ, without limiting effectiveness in advocating for regional needs
  • Experience with product localisation in German market
  • Experience managing within existing categories & ecommerce

What you have done

  • Delivery of revenue, member, & in-market new biz performance vs targets
  • Successful management of regional P&L within assigned budgets
  • YoY Growth of existing partner revenue in-region


We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham, London, New York or Sydney) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks also include:

  • Flexible working hours
  • An attractive fixed salary and success-oriented commission
  • Individual development opportunities and regular reviews and development discussions
  • Close contact with well-known customers and agencies
  • A dynamic working environment with flat hierarchies and characterised by open communication
  • An interesting and varied job in an international company
  • Modern hardware of your choice
  • 4pm finishes every Friday
  • Core hours with flexibility around how/when you manage your time
  • Regular team building activities
  • Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
  • Support for home working for all new team members. We will help assess your home set up and you can expense the equivalent of £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. 


Hire with Escape

Showcase your progressive organisation and post your open roles to the biggest UK community of purpose driven job seekers.

Get Started