Brand Copywriter

AllBright is a global collective of change-makers powered by ambitious women committed to creating an equitable world for all. Our vision is to create a world of unlimited possibilities for ambitious women. All Businesses, All Women, All Together. #Sisterhoodworks

We are an inclusive and compassionate global community connected through digital and physical spaces. We lead the conversations that inspire positive change and recognition for all. AllBright supercharges careers; inviting women to invest in their development with access to world-class learning and thought leadership. AllBright is fueled by ambition and a commitment to achieving success. Together, the possibilities are endless.  

To find out more, visit www.allbrightcollective.com

The AllBright is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Purpose

As Brand Copywriter, you’ll work closely with the Marketing Team and Digital/Tech Team, as well as any other stakeholder roles, to collaborate, conceptualise and craft ideas from inception to release.

You’ll have a strong ability to take both a creative and strategic approach to a wide variety of B2B and B2C projects – from event write-ups, social media posts and email communications to global marketing campaigns with brand partners. You will bring a consistent and impactful tone of voice to the AllBright brand across every touchpoint.

An organised, dedicated approach to work is a must with the ability to juggle and prioritise multiple projects. You’ll be required to take responsibility for the work you produce, ensuring it is of the highest quality, and demonstrates accuracy and attention to detail whilst being completed to deadline.

Outline of Key Responsibilities

• Keep up to date with industry-related topics and be responsive to evolving practices
• Create and oversee reports and tests on content regularly and update the team on results
• Identify gaps in content, undertake research to validate storytelling and spotlight opportunities
• Work closely with designers to craft compelling stories through marketing channels, customer experience and pitch decks
• Produce targeted and effective copy for various channels including paid social, email, landing pages, events and more with a view to increasing retention and conversion
• Optimise articles using SEO best practices to increase visibility online
• Understand the needs of partnerships, acquisition, and retention marketing to translate them into effective and impactful content campaigns
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
• Check copy generated by team members and offer feedback where necessary
• Develop creative strategies that are forward-thinking and in-line with current media trends
• Be present across all teams to align copy with visual, for small- and large-scale projects across the business

General Responsibilities

• To undertake any additional duties as reasonably directed by Management
• To adhere to company practices and procedures
• To ensure good communication with all colleagues and supervisors

Person Specification [Attributes, skills, qualifications, experience]

• Minimum 2+ years’ experience in a Copywriter role, either in-house or at an agency
• Proven experience with idea generation and concept development, with a supporting portfolio
• Proven experience working on fully integrated 360º marketing campaigns and brand voice development for a fast growth brand, for both B2B and B2C
• A keen interest in women’s issues, particularly around career development and gender equity in the workplace
• Passionate about writing and their craft, and help to develop the brand's tone of voice across all communications and write compelling copy that gets results
• Good understanding of the marketing ecosystem and stakeholder touch points throughout a project
• A great communicator with a natural warmth and positivity, inspiring others to want to write better copy when they must
• Ability to work to tight deadlines, manage turnaround time confidently and seamlessly switch between tasks where needed
• Excellent writing and editing skills, and the ability to proof-read efficiently
• Basic keyword search knowledge
• Someone ready to get stuck in, not afraid to make their mark, to influence others
• A passionate advocate for the brand and AllBright’s mission
• Demonstrate and align with our internal values: Innovative and Ambitious, Inspiring and Inclusive, Curious and Results Driven

AllBright Benefits

• 33 days paid holiday (inclusive of bank holidays)
• An additional paid day off (a YOU day)
• The West End Club discount membership
• Joe and the Juice Corporate Membership
• 30% discount on food and beverages in our clubs
• Unlimited access to our Employee Assistance Scheme
• The Wellness Hub online membership
• ClassPass monthly membership
• Monthly team lunches
• Pension scheme contribution
• Enhanced Maternity pay
• Mintago financial wellbeing app and services  
• Discounts off treatments in the club hair salon
• Opportunity to win prizes from our fantastic recognition programme
• Milestone awards
• Refer an AllBright Star bonus scheme