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CRM Manager



Posted over 30 days ago...

Join Lodgify as a CRM Manager and Propel Your Career in a Thriving, International Tech Company


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No salary declared 😔

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98% Remote- Europe

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Expires at anytime

Organisation summary

Lodgify is a leading force in the vacation rental industry, boasting an innovative software platform that allows property owners and managers to streamline their online rental businesses. With a $30M funding boost, Lodgify is rapidly expanding in sunny Barcelona, with a diverse team of over 300 professionals from 50 different nationalities. The company promises an energetic, passionate workplace, celebrating diversity and offering the freedom to work from home.

Role Summary

  • Lead and develop a team of CRM specialists to execute impactful customer lifecycle initiatives.
  • Analyze market and customer data to inform strategic decisions.
  • Stay abreast of CRM and marketing automation trends to fuel strategic innovation.
  • Design personalized, omnichannel CRM strategies to enhance the user journey and drive company goals.
  • Generate comprehensive reports and provide actionable insights and recommendations.
  • Collaborate with cross-functional teams to implement strategies and optimize processes.
  • Master Hubspot and other CRM tools to drive marketing excellence.

Role Requirements

  • Proven experience leading a CRM team and expertise in B2B lifecycle management.
  • Proficiency in subscription or lifecycle-based businesses.
  • Advanced skills in marketing automation tools, particularly Hubspot.
  • In-depth knowledge of CRM channels, attribution models, and lead scoring.
  • Strong analytical skills with a history of achieving measurable business results.
  • Data-driven mindset with exceptional problem-solving abilities.
  • Fluency in English with excellent communication and documentation skills.

Why You'll Love Working Here

  • Be part of a dynamic, international team in a growing tech company.
  • Embrace the flexibility of remote work.
  • Competitive salary paid in EUR.
  • Travel to biyearly team-building events in Barcelona, covered by the company.
  • Participate in a lucrative referral program.
  • Access vast opportunities for growth and development.
  • Enjoy virtual team activities and a vibrant work culture.

⭐ Who we are

Lodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly that!

Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 300 people and over 50 different nationalities, founded in the heart of sunny Barcelona. 

⭐ Role Overview

As a CRM Manager, you’ll be instrumental in developing high-impact initiatives focused on across the customer lifecycle (conversion, growth, retention and reactivation) that accelerate active customer growth and revenue generation.

You’ve managed teams that execute a high volume of engaging lifecycle campaigns in results-driven environments, have proven success improving metrics across different business goals, and developed experiment pipelines for continuous innovation – all with a highly empathetic, customer-centric mindset.

As the manager of the CRM team, you bring a proven track record of leading and coaching a high-performance team consisting of CRM specialists and repeated success driving strategic impact through a wide range of lifecycle marketing.

Your efforts will increase conversion, boost engagement, drive retention, reduce churn and ultimately increase revenue and customer lifetime value.

⭐ How will you make an impact?

Managing a team of three CRM specialists to execute CRM programs with excellence. Analyzing market, customer and internal data to drive strategic and operational decisions. Being an expert in CRM and marketing automation industry insights and trends to drive more informed decisions and ignite new strategies and ideas. Developing a deep understanding of the product, customer needs, and customer journey. Developing a highly personalized, data-driven, omnichannel CRM lifecycle strategy to complement the user journey, addressing areas of friction and identifying engagement and conversion opportunities to deliver our company goals. Creating daily/weekly/monthly reports containing a robust description of activities, suitable advice, actionable recommendations and a clear performance summary against KPIs and metrics. Working cross-functionally with other teams (marketing, sales, product, data and customer success, etc.) to implement work streams while also delivering recommendations in areas each team can benefit from. Being the go-to person that always knows the why, what, how, and when of Hubspot & database properties and marketing processes.

⭐ What makes you a great fit?

At least 1 year of experience leading a team and 3+ years of experience in CRM/B2B lifecycle Experience working within a subscription or lifecycle-based business. Strong working knowledge of marketing automation tools like Hubspot with a strong track record creating a successful, multi-channel, and multi-touch campaigns at scale. Detailed technical knowledge of CRM channels (email, push, SMS, onsite/in-app notifications), attribution models, and lead scoring Strong analytical skills and a consistent track record of demonstrable business results through testing and deploying effective marketing campaigns across different channels. Data-driven approach, ensuring you always measure success and have strong problem-solving skills. Excellent communication skills, both written and verbal in English. Meticulous documentation and mapping skills to help surface the complex automations you build in easily digestible ways

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledges a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What's in it for you?

🌎 The freedom to work from home.

💰Salary in EUR!

💟 Great culture & working environment with an international team of over 50 different nationalities.

🎉 Travel to our biyearly team-building **events in Barcelona at company's expense.

🤑 Boost your earning potential with our referral program that offers paid compensation.

📈 Dive into a career adventure with endless opportunities for growth and development.

💥 Spice up your remote work routine with a dash of fun! Join us for virtual team activities.

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English 😉


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