Marketing Manager

Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to enhance assessment accessibility, progression, and success amongst diverse student cohorts through one powerful platform.

Used by students in 50+ countries, Cadmus keeps the fun in the learning experience and takes the stress out of the end goal- assessment. With the average student completing 700+ assessments in their education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed- because we know everyone learns differently.

Fuelled by a crew of mission-driven individuals, Cadmus is changing how the world learns by breaking down global accessibility and equity to education barriers and seeks to provide 1 billion students with access to our platform by 2050.

Requirements

Reporting directly to the Chief Marketing Officer, the Marketing Manager will be responsible for building brand awareness and driving user adoption of the Cadmus platform across current university customer accounts and the wider prospective university market.

The role will require the Marketing Manager to execute the planned marketing campaigns to support business growth targets, generate highly engaging educational content across blogs, websites, EDM campaigns and media outlets, design promotional assets per the brand guidelines and own the social media production and engagement.

This role would suit a marketer who is passionate about powerful written and visual storytelling that results in new acquisitions and wants to be a part of a world-changing software solution that breaks down education accessibility barriers and enables all individuals to achieve their highest potential.

Why Marketing at Cadmus

• Daily Mentorship from CMO: Work in partnership with the Chief Marketing Officer on a daily basis and gain access to mentorship that will accelerate your marketing skills and knowledge.
• Develop an Award-Winning Marketing Portfolio: Develop a recognised portfolio of work that will support your long-term career success by contributing to the direction of Cadmus’ global marketing campaigns, set for award nominations in 2024.
• Have a Clear Marketing Progression Pathway: Have a clear marketing career progression pathway paved for you when you join Cadmus, with the ability to advance rapidly in your role as the company expands into new global markets in 2024 and beyond.
• Own the Departmental Direction and Your Role: As an integral member of the marketing department in a growing business, you have the ability to own your stake in the departmental direction, accelerating your business acumen and strategic capabilities.
  

Role Responsibilities

• Content Generation (written and visual): Write and design engaging product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts and thought leadership articles with a focus on driving acquisitions.
• Graphic Design (print and digital): Own the brand direction and design of all sales and marketing collateral, company merchandise and university partner collateral.
• Social Media Management: Plan and curate monthly social media schedules, including the content production and design of all assets. Further, harness social media as a forum to foster Cadmus user communications back to the higher education sector to increase product adoption.
• Product Marketing: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption reporting.
• Lead Generation Campaign Development: Work in partnership with the Chief Marketing Officer to develop lead generation campaigns end-to-end to support Cadmus’ user adoption growth targets, including campaign conceptualisation, stakeholder management, design and development of all print and digital assets and success reporting in line with company top-line objectives.
  

Professional Skills and Requirements

• Bachelor of Marketing, Communications or Graphic Design (similar)
• 5+ years experience in a B2B marketing role
• A portfolio of graphic design work across print and digital mediums
• A portfolio of written tactical communications pieces i.e. blog articles, brochures, capability statements
  

Personal Attributes

• Competent graphic designer who is well-versed in designing web pages, social media assets and print promotional assets
• Creative content generator who likes to think outside the box to build messaging that resonates with a target audience and increases acquisitions
• Expert in social media platforms and their respective best practices to increase brand awareness
• Exceptional written and verbal communication skills

Benefits

• A remote-first and flexible culture where you can work from Melbourne HQ or any global location
• Employee Share Option Program, enabling you to be an owner of Cadmus
• Learning and professional development allowances; because we provide high-quality education opportunities to all, including the Cadmus Team
• Mentoring and succession planning for your marketing career, including monthly professional development lunches and paid yearly courses
• A diverse and inclusive workplace where there are no barriers to anyone succeeding