Paid Search Performance Marketing Manager

Founded in May 2015, Papier is a London based start-up, which has raised ~£50 million since launch and is one of the fastest growing start-ups in the UK. Papier’s collection of stationery products, from notebooks & diaries to notecards and wedding invitations, is designed to feed curiosity and contemplation, to invite people to uncover the possibility of a blank page.

We are looking for an enthusiastic Performance Marketing Manager for Paid Search to help us achieve our mission of inspiring people to connect with each other in more meaningful ways. In this role, you will be primarily in charge of the day-to-day management and optimisation of our Paid Search & Shopping activity across Google & Microsoft Advertising. You will scale your influence by sharing Paid Search insights with other areas of the Marketing team and the wider business. Beyond the core Paid Search role, there is scope to broaden your responsibilities across channels such as Amazon Ads, SEO and Paid Affiliate marketing. This is a great role if you’re analytical and organised, passionate about digital marketing and looking for an opportunity to develop your skills and join a fast-growing business!

Areas of Responsibility

• Lead on the day-to-day management, campaign planning & ad builds for our Paid Search and Shopping channels across all our territories (UK, US, AU).
• Run and implement regular account health checks to maintain account efficiency.
• Plan, implement and manage our testing of ad copy, landing pages and new ad platform features on a regular basis to drive incremental gains.
• Support with the management and optimisation of product feeds.
• Analyse and report on campaign performance and ensure monthly KPIs are achieved.
• Help to develop channel strategies and roadmaps targeting growth and efficiency gains.
• Conduct keyword research to inform product development priorities.
• Work collaboratively with key internal stakeholders to ensure that all activity is both on brand and commercially successful.
• Make data-driven decisions using our internal attribution model and performance metrics in response to trading conditions.
• Work collaboratively with external partners including platform experts and agencies to drive success.
• Support other Performance Marketing platforms and channels as needed e.g. Amazon Ads, SEO and Paid Affiliate Marketing.

Requirements

• Have at least 3 years’ experience of Paid Search marketing.
• Comprehensive experience of Google Ads and Google Ads Editor. 
• Knowledge of and interest in Amazon ads, SEO and Paid Affiliate marketing a plus.
• Are organised, and are able to multitask, meet deadlines and pivot quickly.
• Are highly analytical with strong excel skills, while also being able to be creative.
• Are an excellent communicator and relationship builder.
• Are motivated, and like to use your initiative. 
• Enjoy being a team player.
• Are a forward-thinker with ability to proactively drive projects and ideas into execution.

Benefits

• We recognise the need for a work-life balance and offer a hybrid working model of 3 days in the office at Maison Papier, our lovely Camden office.
• 25 days annual leave per year + buy an extra five days.
• 20 days per year to Work from Anywhere.
• Private medical and rewards scheme with Vitality Health (including 50% off gym memberships with Virgin Active, Pure Gym and more).
• Enrolment into the Papier Pension scheme through the People Pension.
• Enhanced parental leave policies.
• Cycle to work loan scheme.
• £45 monthly cultural allowance.
• £75 personal stationery allowance, and £150 to spend on our Occasion stationery for a lifetime special event.
• 40% staff discount along with a family and friends discount.
• Papier with Purpose. We give back to the community and offer 2 days paid per year to volunteer for a cause you/we care about.
• Constant access to mental health, well-being resources and support from our in-house first aiders.
• Weekly team lunches & regular cultural trips.
• Our pooches are a part of the Papier team and you may see them from time to time in Maison Papier.
• Inclusive and friendly team who will make you feel welcome from day one.

At Papier, we believe that the diverse perspectives of all paper people deserve to be celebrated. A creative and curious community, we strive to be inclusive and equitable to all. We’re an equal-opportunity employer and do not discriminate against any employee or applicant on any grounds. From hiring processes to day-to-day business, we aim to create an environment that is accessible and safe for everyone. We’re always working towards building a balanced and supportive workplace, with policies and ways of working to ensure everyone can make the most of their time at Papier.