Return to jobs Return to jobs

Brand Director Shopper Marketing

Tony's Chocolonely


Posted over 30 days ago...


Join Tony's Chocolonely in Revolutionizing the Chocolate Industry with a Mission-Driven Marketing Role


icon Salary

£120000 - £145000

icon Location

New York City, US

icon Nomad Friendly?

Hybrid (In-person ~3 day / week)- New York United States

icon Expires

Expires at anytime

Organisation summary

At the heart of Tony's Chocolonely is an audacious mission: to eradicate exploitation in the chocolate industry. As a pioneering impact company and certified B Corp, Tony's combines ethical business practices with impressive growth, boasting €150 million in turnover and over 35% annual growth. Working with Tony's means being part of an innovative movement to make all chocolate 100% exploitation-free, while being part of a rapidly expanding, positive-impact company.

Role Summary

  • Design and execute in-store experiences aligning with Tony's strategic brand vision.
  • Develop and implement shopper marketing strategies to influence consumer behavior.
  • Fuel our growth across retail environments, both physical and digital.

Role Requirements

  • Proven experience in shopper marketing within the CPG retail landscape.
  • Expertise in crafting successful go-to-market plans for brand/product launches.
  • Strong business acumen and data-driven marketing strategy skills.
  • Knowledge of P&L management for optimizing marketing campaign spends.
  • Strategic, hands-on approach with the ability to work independently.
  • Residency in or near New York City, with the flexibility for in-office collaboration.
  • Passion for Tony’s mission and core values.

Application Process Details

  • Direct applications only, no agencies.
  • We encourage a diverse range of applicants, celebrating different flavours of talent.
  • Competitive salary range of $120k - $145k per year.

At Tony’s Chocolonely our mission is to make all chocolate 100% exploitation free. Not just our chocolate, but all chocolate worldwide. We are an impact company that makes chocolate, and we are changing the industry from within. We're a B Corp committed to making a positive impact on the world. With a turnover of around €150 million and annual growth of over 35%, we're expanding rapidly and have big plans for the future.

The role entails creating phenomenal consumer in-store experiences that tie together with Tony's strategic brand vision. You will be developing and implementing shopper marketing strategies that effectively influence consumer behavior at the point of purchase. Your deep understanding of consumer behavior will help us accelerate our growth in the retail online and offline landscape.

Job requirements include demonstrated experience in creating impactful shopper marketing strategies in the CPG retail landscape, both online and offline. Experience in developing successful go-to-market plans with new brand or product launches, including retail marketing strategies. Solid business acumen and knowledge of how to use data to drive brand and marketing strategies. Broad understanding of P&L to plan and optimize paid media, trade, and digital marketing campaigns and spend. A strategic mindset combined with enthusiasm to roll up sleeves and execute initiatives independently. You live either in New York City or in a drivable proximity.

We offer flexibility but see each other in our office in New York City on average 3 days a week. More is fine, too! Believe wholeheartedly in Tony’s mission. You live our core values: outspoken, willful, entrepreneurial and makes you smile.

The salary range for this role is $120k - $145k per year. If you’re ready to be at the forefront of Tony’s brand evolution, this is a role for you! Send us your application (direct please, no agencies)! Everybody is welcome to apply. From classics to limited editions, we know that different flavours make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, colour, age, gender, sexual orientation, nationality, disability or veteran status.


Hire with Escape

Showcase your progressive organisation and post your open roles to the biggest UK community of purpose driven job seekers.

Get Started