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CRM Manager



Posted over 30 days ago...


Join Finisterre's Quest for Sustainable Adventure as a CRM Manager on a 12-Month Maternity Cover Contract


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No salary declared 😔

icon Location

St Agnes United Kingdom

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In-person- St Agnes United Kingdom

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Expires at anytime

Organisation summary

Finisterre, a B Corp certified leader in sustainable and functional fashion, is rooted in a love for the sea and adventure. Based in St. Agnes, Cornwall, our team embodies values of bravery, honesty, and drive, and enjoys a vibrant workplace culture with direct access to the natural ocean environment. As we embark on a global expansion, we seek passionate individuals who align with our commitment to product excellence, environmental responsibility, and community engagement.

Role Summary

  • Champion CRM efforts, managing email and SMS campaigns end-to-end.
  • Collaborate with marketing teams to align messaging with trade calendars.
  • Segment and personalize customer communications to drive engagement and repeat business.
  • Conduct A/B testing to optimize email performance.
  • Develop automated customer journey workflows.
  • Provide insightful CRM reports to senior management.
  • Implement CRM strategies using various tools, including SMS and Direct Mail.

Role Requirements

  • At least 3 years in a CRM campaign role.
  • Experience with a CDP, preferably Ometria.
  • Strong analytical skills and A/B testing experience.
  • Good understanding of HTML/CSS and email marketing best practices.
  • Capability to work in a dynamic environment, meet tight deadlines, and manage external communications.
  • Passion for inclusivity, sustainability, and alignment with Finisterre's values.
  • Eligibility to work in the UK by the start of employment.


Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you


At Finisterre, our customers are at the heart of everything we do, and we have a very loyal base who believe in our brand commitment to sustainability, innovation and ultimately love our product. In the role as CRM Manager, you will support the Senior Retention Marketing Manager in driving and achieving the customer retention targets. You will be the CRM champion, responsible for the end-to-end management of our customer email and SMS campaigns, briefing assets, building segments, scheduling and reporting of all Finisterre newsletter, automation and SMS campaigns.

This role is being offered a 12-month, maternity cover contract.


  • Create the seasonal newsletter BAU email briefs and assign to the creative team in our briefing tool Asana, working closely with the Product Marketing Manager and Senior Retention Marketing Manager that messaging aligns with the trade calendar.
  • Segmentation and Personalisation: Create customer segments based on data analysis and implement personalized email communication strategies to drive repeat.
  • Add links, test and schedule all emails, ensuing sign off from key stakeholders.
  • Consistently test and learn and optimize email performance by A/B testing subject lines, content and send times
  • Build and manage automated customer journey workflows to nurture leads, and drive conversions for customer with high intent (Abandon series) and at lifecycle stages to drive post purchase repeat and reactivation.
  • Drive the email creative process, working with the creative team, ensuring they have clear briefs and insight to support the design process and also the CDP CSM, to ensure we are utilising the platform to it’s full potential
  • Provide regular email reports and insights to senior management, highlighting the impact of CRM and email marketing efforts on business goals.
  • Regularly analyse CRM and email marketing performance metrics in to identify trends, opportunities, and areas for improvement.
  • Support the Senior Retention Marketing Manager in developing and implementing CRM strategies and campaigns that enhance customer journeys using our pop up and recommendations tool, and other campaign communication tools such as SMS and Direct Mail
  • Drive prospect conversion, repeat rates and optimising customer journeys, with other campaign communication tools such as our pop up and recommendation tool, SMS and Direct Mail
  • Guide the internal email team, working closely with the Senior Retention Marketing Manager, Product Marketing Manager and the Creative team, including our in-house graphic design team and copy writer



  • At least 3 years in a CRM campaign role
  • Experience using an CDP (Ometria favourable)
  • Strong analytical eye for detail, using both solid email performance metrics and customer journey intuition to optimise performance and continuously test and learn using A/B testing in the ESP.   
  • Excellent communication skills
  • Strong analytical skills with ability to interpret data and make decisions
  • Experience building data segments
  • Good understanding of HTML/CSS principles          
  • Good understanding of email marketing best practice and GDPR  
  • Experience of working in a fast-moving environment with competing deadlines and priorities
  • Ability to adapt and meet short deadlines     
  • Ability to work alongside and take direction from senior members of the team            
  • Self-Motivation and enjoy working within a team, but also working independently on multiple projects.
  • Experience working with and managing external partners comms and relationships
  • Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
  • Commitment to inclusivity and sustainability, and social and environmental sustainability
  • Passion, energy and aspiration in line with Finisterre values, products, brand and customers

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.



  • An opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose
  • The chance to collaborate with a diverse community of people with a shared mission
  • A salary commensurate with this position and reflective of your experience
  • A discretionary bonus scheme, based on company performance
  • A pension scheme with Nest
  • 28 days off per year (including bank holidays)
  • Additional holidays for length of service
  • Your birthday day off
  • 60% product discount for personal and gift use
  • 30% Friends and Family product discount
  • Life assurance with access to an employee assistance program
  • Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
  • Regular company social events
  • Paid volunteering opportunities – we will support you in giving back to communities and causes
  • Various discounts from our B Corp community
  • Individual training and development plans
  • Sea Tuesday companywide updates
  • And so much more!

Closing date: 31 March 2024. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.


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