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Product Marketing Lead, Borrowing

Monzo Bank


Posted over 30 days ago...


Join Monzo's mission to make money work for everyone as a Product Marketing Lead, shaping the future of finance with a team that values innovation and inclusivity.


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No salary declared 😔

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98% Remote- UK

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Expires at anytime

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Visa sponsor - US

Organisation Summary: Monzo is on a crusade to revolutionize banking for the better, embracing transparency and collaboration with a community-driven approach. A fintech frontrunner, Monzo is committed to solving real-world financial problems without the hard sell on products. By listening to customer feedback and fostering a culture of innovation, Monzo aims to transform the financial landscape and make a positive impact on people's lives.

  • Lead product marketing for the Borrowing Collective including Loans, Overdrafts, Flex, and Cashback.
  • Coach and develop a team of product marketers, recruit new talent, and collaborate with cross-functional teams.
  • Define product propositions and go-to-market strategies that resonate with customers and align with business goals.
  • Conduct in-depth market research and provide insights that influence product direction.
  • Launch and promote products through targeted campaigns to drive adoption and customer loyalty.
  • Proven leadership in a product marketing team with an enthusiasm for mentorship.
  • Experience in consumer products, with borrowing product knowledge as a bonus.
  • Proficient in product marketing and go-to-market strategies.
  • Skilled in messaging, with a critical eye for creativity and campaign performance metrics.
  • Passionate about product marketing's role within a company.
  • Recruiter Call (30 min)
  • Initial Call (30 min)
  • Case Study (60 min)
  • Two final interviews via Google Meet (45 min each)

Monzo offers a competitive salary, stock options, relocation assistance, visa sponsorship, flexible working hours, a £1,000 learning budget, and more. As an equal opportunity employer, Monzo is dedicated to diversity and inclusion, ensuring an equitable environment for all. Read more about their commitment in the 2022 Diversity and Inclusion Report and 2023 Gender Pay Gap Report.

📍London or remote (UK) | 💰salary will be dependant on experience + Benefits | Hear from the team ✨|

Why Monzo?

We’re here to make money work for everyone and we're doing things differently. For too long, banking has been obtuse, complex and opaque.

We want to change that and build a bank with everyone, for everyone. Our amazing community suggests features, test the app and give us constant feedback so we can build something everyone loves.

We're focused on solving problems, rather than selling financial products. We want to make the world a better place and change people's lives through Monzo.

The Role

We’re looking for a Product Marketing Lead to coach and mentor several product marketers in the Borrowing Collective. This entails defining our product propositions and go-to-market strategies for our lending products and services, primarily including Loans, Overdrafts, Flex, and Cashback. 

You’ll develop the team, bring new people on board, and be a key partner to Marketing and Product as we listen to our customer needs, understand the competitive landscape and build things that help people manage their financial lives.


  • GTM Strategy: Develop Tier 1 launches that shift perception of borrowing as a whole for Monzo customers and align to business objectives. Support PMMs in new product launches, feature releases, and campaigns.
  • Positioning & Messaging Mastery: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft (and coach others to craft) impactful messaging frameworks that resonate with our target audiences.
  • Player/Coach Work. Act as both a hands-on contributor, driving several marketing initiatives solo, as well as a leader capable of coaching, guiding and mentoring other strong product marketers. 
  • Market Insights: Develop a point of view on market trends, customer behaviours, and competitive changes that impact our Products. Drive in-depth market research alongside our User Research team.
  • Growth/Lifecycle Campaigns: Work in partnership with Product and CRM to drive loans originations, Flex adoption, and Cashback adoption. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty.
  • Cross-functional Partnership: Be comfortable and work well with a broad range of people at every level of the business from senior leadership to individual contributors.

You should apply if you have:

  • Experience leading a product marketing team and a passion for coaching and developing future leaders.
  • Past work in a consumer products organisation working with a complex ecosystem of products. Experience in borrowing is a plus (we care more about product marketing craftsmanship!)
  • A track record of working closely with Product leadership and helping to shape go-to-market strategy from the early stages of product building
  • An eye for a great key message, and the ability to clearly and constructively critique a creative approach.
  • A strong understanding of campaign metrics, and channel mix from CRM to Paid marketing, that shape typical GTM tactics.
  • A passion for the product marketing discipline and its critical role within the organisation.

The Interview Process:

Our interview process involves four main stages: 

  • Recruiter Call (30 min)
  • Initial Call (30 min)
  • Case Study (60 min)
  • 2x final interviews via Google Meet (45 min each)

Our average process takes around 2-3 weeks but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your hiring process, but if you 

do have any specific questions before this please contact us on [email removed - click apply for more details]. Please also use that email to let us know if there's anything we can do to make your application process easier for you, because of disability, neurodiversity or any other personal reason.

What’s in it for you:

💰 Competitive base salary ➕ stock options 

✈️ We can help you relocate to the UK 

✅ We can sponsor visas

📍 This role can be based out of our London office next to Liverpool Street station (a hybrid of office based and home working) or fully remote within the UK

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

📚 Learning budget of £1,000 a year for books, training courses and conferences

➕And much more, see our full list of benefits here 

Equal Opportunity Statement

We are actively creating an equitable environment for every Monzonaut to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at Monzo. At Monzo, embracing diversity in all of its forms and fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2022 Diversity and Inclusion Report and 2023 Gender Pay Gap Report.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.



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