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Marketing Director

St Eval

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Posted over 30 days ago...

Elevate Your Career as a Marketing Leader at a Pioneering UK Candle Maker

Overview

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£60000

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Engollan /

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Expires 07-4-24 - Applications reviewed after this date

Join a trailblazing company renowned for its innovative candle creations and commitment to sustainability. Based in the picturesque North Cornwall, you’ll be part of a brand that blends traditional craftsmanship with modern flair, all while enjoying the natural beauty and coastal lifestyle that Cornwall offers. It’s an exhilarating time to come on board as we gear up to unveil our latest brand evolution and expand into new markets, both in the UK and internationally.

  • Define and execute a comprehensive marketing strategy to bolster brand visibility and sales.
  • Lead and inspire a driven marketing team, setting clear objectives and nurturing professional growth.
  • Manage marketing investments effectively, ensuring optimal product performance and ROI.
  • Refine our brand communication and voice to make an impactful statement in the market.
  • Formulate and maintain brand guidelines to guarantee consistency across all platforms.
  • Develop strong partnerships with agencies and stay ahead of market trends for strategic adjustments.
  • Work collaboratively with various departments to innovate and amplify sales initiatives.
  • Senior-level marketing expertise, particularly in wholesale, retail, and brand management.
  • Strong leadership, management, and organizational capabilities.
  • Proficiency in analytics, strategic planning, and team development.
  • A track record of driving substantial online revenue growth through complex digital marketing strategies.
  • Expertise in leading website and application development strategies across multiple sales channels.
  • Experience in creating and executing successful PR and advertising campaigns.
  • A balance of maintaining brand integrity while being adaptive and responsive to market changes.
  • An innovative, growth-oriented mindset is essential, and a degree in a relevant field is advantageous, with a Master’s degree being a plus.

We are seeking a highly motivated and experienced marketing leader to join our team. The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy to increase brand awareness and drive sales growth at one of the UK’s most forward-thinking candle makers. You will be joining us at an exciting time as we prepare to launch our latest brand evolution and enter new markets. 

Job role: You will be responsible for shaping and implementing our marketing strategy. You will play a key role in unlocking our next chapter of growth in the UK and internationally.   

The role is based at our headquarters in North Cornwall, which overlooks the Atlantic Ocean. Our new factory and offices, designed to be in harmony with our rural setting, are surrounded by nature and close to some of Cornwall’s most beautiful beaches. Lunchtime walks through country lanes and post-work sea swims/surfing are all possible. 

The role will require some travel to attend tradeshows and industry events in the UK and internationally.  

For the right person, this is an opportunity for creativity and to ‘make a mark’ in an environment of focused new product development and investment in branding. 

Responsibilities: 

Develop and implement a marketing strategy: Working closely with the senior team, create a marketing strategy that aligns with the company's long-term vision. 

Increase brand awareness and drive sales growth: By building a comprehensive annual brand marketing plan that will facilitate growth and is aligned across all touchpoints.

Lead a high-performing team: Mentor and coach our small, ambitious marketing team. Establish clear individual goals and KPIs and provide ongoing feedback and coaching to ensure the team's success. 

Marketing Budget: Once the board has approved the annual marketing budget, you will decide how the budget will be allocated to best achieve the marketing strategy.

Develop our communications and brand voice: Evolve our communications and brand voice to align with our recently refreshed brand strategy.

Brand: Curate and control the brand guidelines. Ensure the brand is aligned across all touchpoints. 

Relationships: Manage and build relationships with our agency partners. 

Market Analysis: Understand the competitive landscape and market trends to adapt the marketing strategy as necessary. Provide forecasts based on market analysis.

Collaboration: Collaborate cross-functionally with sales, customer service, product development, planning and finance to innovate and drive sales growth by leveraging collective expertise. 

Measuring success: Identify, implement, and monitor a set of marketing metrics that align with the marketing and brand strategy.

About you: 

  1. Proven experience in a senior marketing role with experience in wholesale, retail and brand marketing 
  2. Outstanding leadership, management and organisational skills 
  3. Adept at analytics and strategic business planning 
  4. Experienced at growing and developing a small team 
  5. Proven experience of delivering significant online revenue growth by managing, developing, and implementing complex digital marketing strategies 
  6. Ability to take the lead on website and application development strategies for all our sales channels (B2B, B2C, Apps) 
  7. Proven ability to create and deliver successful PR and advertising strategies 
  8. The experience to strike a fine balance between curating and controlling the brand strategy and at the same time, ensuring the St Eval brand is dynamic and responsive to the changing environment 
  9. Innovative and growth-focused mindset 
  10. Nice to have: Bachelor's degree in Business Administration, Sales, Marketing, or a related field. A Master's degree is a plus 

We offer: 

  1. 33 days holiday (including public holidays) 
  2. 50% employee discount on all St. Eval products 
  3. A dynamic and inclusive work environment 
  4. An opportunity to grow with us - we invest in our people's professional development 
  5. Cycle to work scheme 
  6. Death in service insurance 
  7. Employee assistance programme 
  8. Hybrid working: 3 days onsite & 2 remote 
  9. Team social events 
  10. Volunteering opportunities with our charity partners 

Our company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

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