campaigns & PR manager

About us…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

In just six years smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.

having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do 

If you love start ups, a really fast paced environment with lots of action, read on…

In Summary...

an exciting opportunity for an experienced campaigns & PR manager, to work with us on continuing our growth into the UK's most purposeful brand in the laundry, cleaning and personal care categories. 

you’ll bring proven experience in coordinating cross-functional teams to work with our in-house innovation team, the creative team, and all growth and brand channel managers, to cultivate compelling and effective go to market campaigns. Energised by entrepreneurial spirit and fast growth, you’ll take pride in diligent project management, enabling others to be their best, and pursuing a virtuous cycle of planning to insight to learnings to planning. Ensuring goals are aligned, objectives are met, and achievements are celebrated.

you’ll also be channel owner for all things public relations, and be proudly responsible for driving our ongoing social initiatives to support those living in hygiene poverty.

What does the role involve?...

• 
  
• leading a cross-functional team to plan and execute go to market strategies for new product launches, social initiatives and other brand campaigns 
• working closely with our innovation team, creative team, growth team and brand communications colleagues, cultivating a compelling campaign strategy and being responsible for synchronizing communication plans across our channel mix
• championing the best portrayal of the smol brand, finding ways to optimize for both short and long term growth 
• developing and implementing our social initiatives to support people in hygiene poverty, via our relationship with The Hygiene Bank and our Suds in Schools initiative
• developing PR and brand communication strategies that align with the business goals and target audience
• providing strategic input and direction for the brand, developing style guides, templates, and other materials
• championing a strong social and environmentally aware mindset, with desire to inspire colleagues and customers alike
• critical thinking, awareness of new marketing and communication techniques and a willingness to innovate in an appropriate and thoughtful way
• managing our PR activity and agency relationship
• staying really close to our customers and our competitors
• ensure accuracy of marketing materials and provide formal sign off if necessary

You will need/be...

• 
  
• 3+ years running brand(s) in the UK 
• have experience in campaign strategy development and execution 
• effective project management and delegation experience 
• experience in line management & agency management  
• understanding of PR for a similar sized brand 
• a good understanding of UK consumers, trends and brand landscape 
• a good understanding of performance marketing 
• excellent writing skills and a good grasp on our tone of voice 

What we offer: 

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B fundedstart-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing. 

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

Enhanced parental leave

A volunteer day to spend on a cause you care about. 

Flexible working from home. 

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Bupa.

Quarterly wellbeing allowance, provided by Juno.

The smol print

Applicants must have current work authorisation in the UK.

the role is remote / home working but will involve regular travel to meet up with team members, so ability to travel to London and South-East is a must have.

Inclusion at smol  

at smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

if you share our values and want to help make a difference, we'd love to hear from you.