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Join Rapha as the General Manager in LA to Lead and Inspire the Cycling Community
Overview
Salary £70000 - £85000
Location Los Angeles, US
Nomad Friendly? In-person- Los Angeles United States
Expires Expires at anytime
Rapha, a company dedicated to enriching life through cycling, is seeking a General Manager for their Los Angeles Clubhouse. This hub of cycling culture offers a unique retail experience and serves as a gathering place for local riders, showcasing Rapha's passion for the sport and lifestyle. The role is integral to promoting cycling and enhancing Rapha's brand presence in the vibrant LA metro area.
Role Summary:
- Drive overall performance and profitability of Rapha Los Angeles.
- Achieve key financial and retail performance indicators.
- Deliver exceptional customer experiences that embody Rapha's values.
- Develop strategies to grow the local cycling community and Rapha's customer base.
- Implement employee experiences that are aligned with Rapha's brand values.
- Collaborate with Marketing to create customer-focused activations and partnerships.
- Organize local events and rides to maximize community engagement and ROI.
- Work with Merchandising & VM Teams to maintain optimal product presentation.
- Lead and develop a high-performing team to represent Rapha's ethos.
Role Requirements:
- Minimum 5 years of leadership in retail.
- A passion for cycling and customer service excellence.
- A history of delivering strong business results.
- Experience with food & beverage retailing is an asset.
- Strong planning, organizational, and stakeholder management skills.
- Leadership skills with a focus on team development and performance.
- Community engagement and event planning capabilities.
- Excellent communication skills, both verbal and written.
- Flexibility and adaptability to meet evolving business needs.
- Entrepreneurial mindset with a proven track record.
Offering a competitive salary range of $70,000 - $85,000 plus a target bonus of 10%, and a comprehensive benefits package including health, dental, 401k contributions, paid time off, generous product discounts, and more, Rapha is dedicated to its employees' well-being and professional growth.
Founded in 2004, Rapha exists to inspire the world to live life by bike. We believe that cycling has the power to improve people’s lives but as well as enjoying it for what it is today, we are determined to change cycling and open it up to more people so that they too can discover the joys of riding a bike.
Rapha Clubhouses have been created as inspiring meeting places for riders around the world. Located in vibrant cycling cities, inside you’ll find a retail space stocked with the latest Rapha products, limited edition Clubhouse items, and a café serving the finest coffee and food. The Clubhouses screen live racing, host exclusive exhibitions and events and are at the heart of our communities. The perfect home for the vibrant culture of cycling and for inspiring a life by bike.
Our LA Clubhouse is looking for a General Manager to take on driving the overall success of Rapha in LA. A seasoned retailer and an inspiring people leader, the General Manager knows what it takes to create a world class customer experience, bringing the Rapha Brand to life. The General Manager is a commercial leader, who understands the local cycling community and will oversee both Clubhouse & local activation.
Strong collaboration skills are vital, as building relationships with the Regional and Central teams are key to achieving success through strategic vision and drive for results, ensuring profitability and success.
The Role:
Responsible for the overall Performance of Rapha Los Angeles
Responsible for achieving the EBITDA & Retail Key Performance Indicators
Ensure every guest who enters the Clubhouse receives a world class and unique customer experience which demonstrates the very best of Rapha
Understanding business insights and product performance to identify and drive commercial and community opportunities
Cross-functional working is vital to create a compelling, localised strategy for our LA Metro, implementing plans to grow the sport and inspire a life by bike
Ensure employee experience is ‘best-in-class’ and aligned with brand values
Working closely with Marketing Teams to drive new customer acquisition through engaging and relevant activations and collaborations
Leading the team in the efficient running of the Clubhouses and driving local event & ride programming to ensure maximum return on investment
Leverage support of central Merchandising & VM Teams to highlight the best product selection whilst maintaining the highest standards.
Deliver an inspirational visual/physical experience through all areas ofthe store by ensuring all details are considered and of the highest quality
Coaching & developing teams to demonstrate Rapha behaviours at all times
Cascade communications and inspire teams through action
Be a Rapha ambassador, seen by others as a role model and bring to life Rapha core Values & Behaviours
The Candidate
Candidates may possess the following skills. We're open to a wide variety of backgrounds and skill sets which may fulfil the requirements in a similar way.
5+ years leadership experience in a retail environment
A passion for delivering a world-class customer experience and being present on the sales floor
A proven track record of delivering results and the drive to exceed expectations
An understanding of food & beverage retailing
Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail
Strong stakeholder management skills
Ability to demonstrate excellent leadership and people management skills
Enthusiastic about community and relationship building
Proven ability to network, recruit, train, develop and assess talent
The creativity and drive to build and host memorable events at the Clubhouse, which bring the Rapha experience to life
Strong verbal and written communication skills
Ability to be flexible and agile to meet business needs
Proven track record for having an entrepreneurial spirit delivering results
Inspired byworking in an a low structured autonomous environment
The base pay range for this position from $70,000 - $85,000/annually; the base pay offered may vary depending on job-related knowledge, skills, experience, and internal equity. This position has a target bonus of an additional 10%, subject to Company and Clubhouse performance, bringing the annual total target compensation range between $77,000 - $93,500/annually.
At Rapha we also strive to offer a full range of employee benefits that are unique to living a life by bike.
Health and dental benefits
Paid time off
401k contribution up to 5%
Three staff ride days per year
2 additional sportif days per year for riding specific goals
Annual clothing allowance of $1,500
Generous product and RCC discount and a discount for friends and family
Free coffee
Parental leave benefits
Expansive industry partnership discounts
