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Consumer Merchandising Manager



Posted over 30 days ago...


Revolutionize Education with Your Marketing Expertise at Coursera, a Global Leader in Online Learning


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Coursera is a trailblazing online learning platform that began with the vision of two Stanford professors in 2012. Now, it stands as a colossus in the educational space, boasting 142 million learners and partnerships with over 325 esteemed universities and industry leaders. The company not only focuses on individual learners but also provides upskilling solutions for employees and students across various fields, proudly wearing the badge of a B Corp since February 2021. At Coursera, you'll join a dynamic mission: to empower anyone, anywhere to change their life through access to top-tier education.

As part of the marketing and communications team, your role involves:

  • Creating and executing comprehensive marketing strategies and campaigns.
  • Enhancing the online presence and optimizing learner experiences.
  • Analyzing customer behavior and performance data to inform decision-making.
  • Improving content offerings through strategic merchandising and positioning.
  • Leading thematic marketing campaigns and monitoring their success.

The ideal candidate will possess the following qualifications:

  • 5+ years in merchandising, consumer marketing, or product marketing.
  • Proven track record of analytical skills and data-driven decision-making.
  • Experience in leading large-scale marketing campaigns.
  • Proficiency in managing multiple projects and achieving deadlines.
  • Familiarity with analytics tools like Looker or Amplitude.

Preferred qualifications include:

  • Background in marketing experimentation and A/B testing.
  • Strong analytical skills with a knack for identifying trends and actionable insights.
  • Experience with engagement tools such as Braze.
  • Exceptional interpersonal skills and a collaborative team spirit.

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into six functions: Acquisition, Lifecycle, Brand & Social, Merchandising, PMM, Communications & Content. These functions are currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

We are seeking a highly motivated and experienced consumer marketer to join the Merchandising team. The ideal candidate has the ability to lead multiple projects simultaneously while managing competing deadlines under time constraints and deliver results. You’re not only an expert operator, but also a strategist, capable of analyzing trends, making data-driven decisions, testing new initiatives to improve KPIs, and driving growth.


  • Develop and execute omnichannel go-to-market campaigns: Develop comprehensive marketing strategies and plans to promote our programs effectively. This includes creating compelling go-to-market campaigns, defining target audiences, developing value propositions, determining promotional strategies, and working with cross functional teams to expertly execute campaigns that drive results.
  • Optimize online presence and learner experience: Conduct data-driven experimentation to improve conversion rates across key merchandising surfaces and channels. Improve how content is presented to learners across the site, and improve each step of the funnel, from first visit through enrollment, to make it easier for learners to find the right program for their specific needs.
  • Customer behavior and analytics: Utilize analytics tools to conduct data analysis on performance data and customer insights to inform strategies and measure the effectiveness of initiatives. Regularly report on key performance indicators and leverage data to make data-driven decisions, identify areas for improvement, and optimize merchandising strategies.
  • Content optimization: Identify opportunities to strengthen content offering through improved visual merchandising, messaging, differentiation, positioning, and funnel optimization. Write copy and work closely with the creative team to develop persuasive and informative description pages, and other marketing collateral for new and existing programs.
  • Content trends and campaign management: Identify content trends, curate content priorities, and lead thematic marketing campaigns across the website and marketing channels to drive content adoption. Collaborate with cross-functional teams such as paid media, social media, and email to develop and execute high impact integrated campaigns. Monitor campaign performance, track key metrics, and provide recommendations for ongoing improvements.

Basic Qualifications

  • 5+ years experience in merchandising, consumer marketing, or product marketing
  • Demonstrated history of strong analytical skills and data driven decision making
  • Experience with leading large scale go-to-market campaigns
  • Demonstrated history managing multiple projects simultaneously, meet deadlines, and delivering results
  • Experience with analytics tools such as Looker or Amplitude

Preferred Qualifications

  • Experience with marketing experimentation
  • Analytical skills with the ability to interpret data, identify trends, and drive actionable insights
  • Experience with tools such as Braze, A/B testing tools
  • Team player with excellent interpersonal skills and the ability to build relationships with internal and external stakeholders

If this opportunity interests you, you might like these courses on Coursera:

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email removed - click apply for more details].
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.

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