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Head of ASO

Flo health


Posted 2 weeks ago


Lead the Future of Organic Growth as Head of ASO at Flo


icon Salary

No salary declared 😔

icon Location

Warsaw, Masovian Voivodeship, Poland,

icon Expires

Expires at anytime

Join Flo, a leader in digital health and wellness, and become an integral part of our mission to enhance people's lives through innovative technology. This is a prime opportunity to influence the organic growth of a top-grossing app in the health and fitness category, at a time when empowering health through digital solutions is more important than ever.

  • Organization summary: Flo is a prominent player in the digital health and wellness space, dedicated to making a positive impact on the lives of individuals worldwide through advanced technology solutions. With a focus on growth and innovation, Flo stands at the forefront of the health and fitness category, offering an exciting work environment for passionate professionals.
  • Role Summary:
    • Develop and implement a comprehensive ASO strategy across global app stores and organic search.
    • Enhance visibility and traffic to drive sustainable growth.
    • Lead a high-performing ASO team, fostering cross-functional initiatives.
    • Directly report to the Director of User Acquisition and act as a mentor within the company.
  • Role Requirements:
    • Minimum of 5 years of ASO experience and 2 years in a managerial role within ASO.
    • A proven track record of increasing organic traffic for top-grossing apps across various regions.
    • Exceptional analytical abilities and strategic mindset.
    • In-depth knowledge of app store algorithms and proficiency with tools like SplitMetrics and AppTweak.
    • Strong leadership skills with a history of driving team performance and satisfaction.
    • Collaborative experience with both technical and creative teams.
    • Demonstrated ability to work closely with paid marketing teams to enhance conversion funnels.
    • Established relationships with Apple & Google and experience in boosting featuring opportunities.
    • Expertise in implementing effective rating strategies.
    • Knowledge of the Health & Fitness Category is a bonus.

Applicants in Poland can look forward to a B2B contract arrangement, excluding business incubator partnerships. Take the lead in shaping the organic growth trajectory at Flo by applying today!

One of the key pillars to our growth is our Organic channel. ASO is instrumental in our future Organic Growth, and we want to continue to drive success in this area.
As the Head of ASO, you will be responsible for managing Flo’s strategy across the app stores & organic search globally. You will ensure we increase our visibility, maximize traffic opportunities & continually innovate across the marketing funnel. Candidates should have strong technical capabilities, be able to lead a high-performing team & drive cross-functional initiatives that support sustainable growth. 
This is an opportunity to spearhead and drive meaningful change for the business. You’ll be a mentor and leader to an experienced team & reporting directly to the Director of User Acquisition.

Your Experience

Must have:

  • 5+ years of ASO experience and 2+ years of managing an ASO team;
  • Strong track record of growing organic traffic for a top-grossing app across multiple regions;
  • Exceptional analytical skills and strategic thinking combined with a hands-on attitude;
  • Strong understanding of app store algorithms;
  • Proficiency with ASO tools such as SplitMetrics and AppTweak;
  • Team management experience, driving high performance and team satisfaction;
  • Experience collaborating with tech and creative teams to deliver on strategy;
  • Experience collaborating with paid marketing teams to improve conversion funnel;
  • Experience working with Apple & Google to build strong relationships to boost featuring opportunities;
  • Experience in Rating strategies across Apple & Google.

Nice to have:

  • Experience in the Health & Fitness Category.

What you'll be doing

You'll be responsible for:

  • Developing and delivering a robust ASO strategy across key markets;
  • Growing traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities;
  • Building, leading and growing a strong team of ASO experts;
  • Stay up to date with the latest ASO and digital marketing trends and best practices;
  • Own & develop the relationship between Flo, Apple & Google to increase our store presence;
  • Developing and delivering a cross-functional Ratings strategy to ensure high star ratings across iOS and GP;
  • Report performance to stakeholders on a regular basis.

In Poland, we offer employment via a b2b contract. Please note that we can't work with business incubators.



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