Sales Manager - Events

Work.Life is a flex workspace provider for businesses who care about people.

We believe that happy teams deliver measurable benefits for businesses. That’s why everything we do, from workspace design to delivering a best-in-class personal service, is designed to create happy working environments. We have shared workspaces across London, Reading and Manchester; with 7,000+ members; and an amazing team of nearly 70 work.lifers who share our ambition to redefine the workspace experience for the better.

Your Role

You'll own the end-to-end sales experience for Work.Life's Event space product; fully responsible for the growth and profitability of this revenue stream. You'll initially focus on the set up and activation of our Events space in our largest new building in Farringdon - by defining & implementing a smooth sales journey and establishing relationships with key event agencies & partners - then taking ownership of the ongoing sales pipeline to secure a healthy pipeline of events across our portfolio & support in their excellent delivery.

Key priorities for your first few months

·      Design and document the in-house sales journey and supporting collateral, and collaborate with colleagues to set up systems & processes to support this

·      Source and secure relationships with key event agencies and necessary operational delivery partners

·      Review and confirm key KPIs & phased sales targets for this role for the FY26 Financial Year

·      Successfully sell our primary Event space to ensure a profitable first quarter upon opening of the space in early 2025

·      Support the achievement of an NPS of 50+ in the first quarter

Your Day to Day Responsibilities

·      You’ll drive increased revenue & events calendar volume in our primary Event space in St Cross Street and in our key Event spaces across other locations

·      You’ll ensure that all Events deliver or exceed both budgeted income & overheads targets, continuously seeking improvement to drive both areas incrementally

·      You’ll drive priority on repeat Event bookings/sales rates to deliver a strong direct / repeatable lead channel for future pipeline

·      You’ll engage frequently with the space teams, curating events tailored to customers’ needs & delivering a smooth handover of the Event to be executed as planned

·      You'll be visible where most relevant at Event bookings to monitor the successful delivery and reinforce the sales relationship for future bookings

·      Your relationship with the Marketing team will enable targeted lead generation for your pipeline, ensuring our unique brand DNA comes across in all aspects of the event journey and supports in identifying opportunities to generate new interest

·      You’ll continuously scan for opportunities to lead the market and challenge competitors in delivering London-based Events

·      You’ll oversee key contract and invoicing requirements within your remit, ensuring a seamless experience and on-time payment

You'll ensure we're working with the right introducer agencies, as well as necessary event suppliers to supplement our in-house offering

How you’ll measure success - Role KPIs

Event revenue v budget

Event profit margin (EBITDA) v budget

Conversion % of Event enquiries to bookings

Event booking NPS

Role Competencies

Sales & Negotiation: Your absolute strength is successfully converting Leads to confirmed revenue with pace and energy

Event Planning: You ensure that event is planned and organised to ensure smooth and successful delivery, and satisfied event bookers

Process Implementation: You can bring a structured approach to creating and consistently delivering on each touchpoint in the sales journey

Collaboration: You're able to draw on others' skills and experience to work together in a way that enables you to deliver quickly, independently

Strong Organisational Skills & Detail Orientation: You'll operate with pace to both sell the product and consistently & diligently follow up to close the deal

Accountability: You own your role, taking responsibility for actions & outcomes, proactively anticipating & overcoming obstacles & seeking opportunities to consistently move things forward

Prioritisation: You ensure you know what’s most important at any given time; managing time & resources to maximise your impact & adjusting priorities as needed to meet deadlines & objectives

Initiative: You seek out opportunities to make an impact, rather than waiting for things to come to you. You never ‘walk past a problem’ – you make it your problem. You are known for your ‘can do’ and resourceful approach to things

People Smarts: You understand the importance of taking ownership of how you show up, interact, and the impact you have on others. You communicate with empathy, adaptability, and positivity to be a positive influence & role model to those around you

Our Values

Bring the spark: You lift the mood in the room – celebrating success often & tackling problems & opportunities with positivity

It's personal: You’re driven to get to know people and their challenges, tailoring your ideas and solutions to give a personal approach

Welcome to Work.Life (WTWL): You actively seek out ideas & opinions different to your own and incorporate them into your plans

We don't stop at good: You’re always seeking opportunities to improve and sharing ideas to make Work.Life an even better place to work

Team 1st: You’ll support other teams & spaces, take an interest in their work, and give & receive feedback day-to-day to help each other improve

Paul Dutnall, COO, is the Hiring Manager for this role.

The interview process will be comprised of three stages during September:

1. An initial zoom screening call with our Head of People

2. A first face to face stage to review your career journey & motivations towards the role

3. A final stage focused on the role competencies, with a presentation brief, to enable you to explore how you would approach the role.

At Work.Life, we’re committed to providing an inclusive environment for our team and our members, as we believe that diversity fuels a more innovative, creative, and caring culture. Creating equal opportunities matters to us.

Everyone who applies to Work.Life will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status.

We’re excited to hear from you.

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