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Join Birdie, a top-ranked home healthcare tech leader, and drive innovation as our new Product Marketing Lead
Overview
Salary
£82000 - £90000
Location
UK
Expires
Expires at anytime
Organisation summary - Birdie is on a mission to revolutionize elderly care through technology. As a B-Corp certified company, Birdie provides an all-in-one home healthcare platform that helps care providers deliver exceptional service and efficiency. Recognized globally for innovation, this fast-growing startup offers a dynamic and impactful work environment, having recently secured £25m in Series B funding. Join a passionate team dedicated to making a real difference in the world of healthtech.
Role SummaryLead a team of product marketers and oversee product knowledge and training content.Develop and implement comprehensive product marketing strategies.Act as an ambassador, strategist, storyteller, and evangelist for Birdie's products.
Role RequirementsMinimum 5 years of B2B product marketing experience, preferably in a startup or healthtech environment.Proven ability to drive commercial results through strategic marketing.Deep market, customer, and competitor knowledge.Excellent writing, editing, and content creation skills.Familiarity with marketing automation tools and CMS systems.Skilled in using data for insights and strategy optimization.Outstanding communication and people management abilities.Self-motivated with the ability to thrive in a fast-paced setting.
About Birdie: Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021. Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up's list. In 2021 we were names no.9 in Start Up's top 100 innovative and disruptive businesses as well as being accepted into Tech Nation's 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with £25m invested by Sofina, Omers & Index ventures.
The role: As a Product Marketing Lead at Birdie, your role will encompass all four aspects of the discipline: Ambassador, Strategist, Storyteller, and Evangelist. You’ll be managing a team of product marketers, which includes responsibility for all our product knowledge and training content. This role is both deeply strategic and extremely hands-on.
Job requirements: You have 5+ years of experience in B2B product marketing, ideally in a high growth startup environment and/or in healthtech. You have demonstrable experience of driving commercial impact through product marketing strategy and execution. You are passionate about knowing your market, customers and competition better than anyone, and using that knowledge in order to drive business success. You are an excellent writer and editor. You have a strong understanding of the B2B marketing mix and sales motion, including feeling comfortable using marketing automation tools and CMS systems. You are confident with sourcing and using a wide range of qualitative and quantitative data in order to unlock insights and optimise strategies. You are an exceptional communicator with strong interpersonal skills, able to hold your own with technical teams as well as commercial functions, leadership, customers and other stakeholders. You are very autonomous and comfortable operating in a fast-paced environment, but also know when to ask for advice or support from the wider team. You have experience as a people manager.
Benefits: Compensation Range: £82K - £90K.
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