Creative Strategist

At MANUAL, we’re looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising. This role sits at the intersection of brand storytelling and growth marketing, playing a crucial part in driving brand awareness and customer engagement. As Creative Strategist, you’ll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUAL’s brand voice and deliver impactful, measurable results.

RESPONSIBILITIES Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals. Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly. Content Creation: Working closely with our in-house production team oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively. Optimisation and Testing : Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion. Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns. Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts. Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution and overall channel tracking. Cross-functional Collaboration : Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints.

Job requirements Proven experience as a Content Strategist, ideally with a background in Meta ads or other social platforms. Strong understanding of performance marketing principles and hands-on experience creating ad campaigns on Meta. Excellent copywriting skills with a talent for concise, persuasive messaging. Analytical mindset with the ability to interpret campaign performance data and refine creative thinking accordingly. Ability to work collaboratively across teams in a fast-paced environment. Familiarity with the health and wellness category is a plus.

SALARY & BENEFITS Salary range of £50k - £55k, depending on experience Generous stock option plan A fun and friendly working environment with sharp and motivated co-workers Hybrid role based in London Bridge with lunch once per week £400 per year learning and development budget with Learnerbly Wellness and gym benefit with Gympass Annual company retreat 25 days holidays and generous parental leave & flexible working policies A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL Private healthcare plan

ABOUT MANUAL MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss. MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand. We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now. Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond, After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.