Social Media Lead

About Numan 

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values: 

• Patients first.

• Deliver sustainable results at speed.

• Own the quality.

• Succeed together.

• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

As Numan’s Social Media Lead, you will be responsible for driving a transformational shift in our approach, propelling us to become one of the top brands on social media in the UK. Your goal will be to accelerate Numan’s growth and engagement across organic channels, creating a valuable new way for us to connect directly with both current and future patients.

You will have full autonomy in developing a social strategy that brings Numan’s brand to life through community-building, fame-driving campaigns, social partnerships, and influencer collaborations.

We’re looking for someone who lives and breathes social media across all platforms—someone who understands how to grow brands through social, can articulate the strategy behind it, and has demonstrable experience in doing so.

This will be a challenging role, but for the right person, it’s a career-defining opportunity to elevate a brand to new heights and create something truly memorable.

You’ll be:

Leading Numan’s Social Strategy

• Developing, refining, and leading the overall social strategy.
• Being ultimately responsible for growing Numan’s social following across core channels—Instagram, LinkedIn, and TikTok.
• Identifying new opportunities in the social space, such as emerging channels and subcultures (e.g. Reddit).
• Working alongside the wider brand, content, and PR team to align key activities and maximise the overall impact of campaigns.

Creating Powerful Content & Community

• Producing and delivering engaging and unique social content that strengthened Numan’s brand voice across core channels.
• Ensuring Numan was seen as a leader and expert while remaining interesting, giving people a reason to follow and engage with content daily.
• Building a community on Numan’s social platforms and interacting with the audience on a day-to-day basis.
• Working with clinicians to develop opinion pieces.
• Acting as the social brand guardian, working with broader Numan teams to support the development of a visual identity and tone curated for social. Ensuring content appeared authentic and native, encouraging sharing in newsfeeds.
• Growing Numan’s presence on YouTube, keeping SEO in mind and working towards getting videos featured on YouTube’s health shelf.
• Supporting BAU content, including but not limited to paid social advertising, product and model shoots, and ideation for wider marketing activity.

Tracking, Reporting, and Optimising

• Staying abreast of industry trends, news, and cultural moments.
• Reporting weekly on social media performance.
• Balancing paid and organic growth to achieve clear targets.
• Managing budgets for optimising social content.
• Conducting ongoing social listening of competitors and adjacent companies in the industry.

We’re looking for someone who has:

• Knowledge in the social space and an understanding of how to grow brands on social media.
• Brilliant content creation skills across multiple disciplines (design, editing, writing, etc.).
• Experience using tools like Sprout, Sprinklr, Hootsuite, etc.
• A passion for communication.
• Confidence in standing up for what they believe is right.
• A curiosity for the "why," not just the "how."
• Excitement for changing health trends and technologies.
• Knowledge of social media and analytics software (e.g. Google Analytics).
• Experience in online marketing and managing social media channels.

Our benefits include...

📈  -  Share options.

🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan). 

🩺  -  Health insurance with Vitality.

🧸  -  Enhanced maternity and parental leave. 

💼  -  Employee assistance programme (access to therapy, financial planning and discounts).

⚖️  -  Generous pension (includes both employee and employer contributions).

💻  -  Flexible working options, including a dog friendly office in Farringdon. 

📚  -  Personal training and development budget via Learnerbly. 

👟  -  Wellhub membership, giving you access to over 2,000 locations in the UK. 

☕️  -  Free office snacks including breakfast items, soft drinks, tea and coffee.

🚲  -  Cycle to work scheme.

%   -  Discount to Numan products for your friends and family.

🤲  -  Paid volunteering days. 

📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.