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Join Coursera, a globally recognized e-learning platform, and revolutionize how people access world-class education.
Overview
Salary £98400 - £131000
Location United States
Nomad Friendly? 
Expires Expires at anytime
Founded by Stanford academics and offering universal access to top-tier education, Coursera is a leading online learning platform with over 168 million registered learners. Our partners include major universities and industries, providing wide-ranging courses and certifications.
Role Summary:
- Understanding and activating audience insights to shape product strategy.
- Developing product messaging and targeting learner segments.
- Driving go-to-market strategy for product launches.
- Working with cross-functional teams to reflect the customer's voice in the product roadmap.
- Defining target audiences for our products to drive growth.
Role Requirements:
- 5+ years of professional experience.
- 3+ years in product marketing roles.
- Proven track record in creating go-to-market plans, and messaging and positioning strategies.
- Experience in customer persona development, segmentation, and journey mapping.
- Ability to lead cross-functional teams, work in fast-paced environments, manage multiple priorities, and work with global products. Experience with subscription-based products is preferred.
Once you become part of our team, you get to choose your workplace and your primary working style. Role compensation ranges from $98,400 - $131,000 USD depending on the zone. All regular employees are eligible for the bonus program and equity incentives.
Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.
Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.
Job Overview:
Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll manage key user journeys and product launches within our Consumer business, including helping shape our personalization strategy and new ways of helping learners discover the courses that are right for them.
Responsibilities:
- Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit
- Develop product messaging and positioning for our target learner segments
- Drive the go-to-market strategy and execution of high-impact product launches
- Partner with our Product, Design, Research, and Engineering teams to represent the voice of the customer in influencing the product roadmap
- Present market insights and recommendations to cross-functional teams and executive stakeholders
- Define our target audiences for our consumer learning products to drive product growth
Basic Qualifications:
- 5+ years professional level experience
- 3+ years in product marketing (or related marketing roles)
- Track record of success and impact developing product go-to-market plans and building messaging and positioning
- Experience developing customer personas, segmentation, and customer journeys
Preferred Qualifications:
- Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
- Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
- Experience working with global products and audiences
- Experience with subscription-based products preferred
If this opportunity interests you, you might like these courses on Coursera:
- Customer Insights: New Product Development Orientation
- Positioning: What You Need for a Successful Marketing Strategy
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$104,800 - $131,000 USD
US Zone 3
$98,400 - $123,000USD
The range(s) listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
Current Zone Locations:
- Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
- Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
- Zone 3 - all other US locations
