Join Papier as Head of Brand and be part of a major transformation while driving our transition from category brand to a generational cultural institution.

Overview

Salary

No salary declared 😔

Location

Hybrid; London

Expires

Expires at anytime

Role snap shot

Full job description

Organisation summary

At Papier, we’re driven by the power of the blank page. Founded in London in 2015, we've created meaningful connections through beautifully crafted stationery, with a presence growing beyond the UK and US. Now embarking on an exciting evolution, you have the chance to transition Papier from a design-led paper and stationery brand to a full lifestyle brand spanning numerous categories and markets.

Role Summary

Define Papier's evolution into a cross-category lifestyle brand.
Lead creative outputs across all touchpoints.
Track Gen Z trends, creators, and market shifts.
Set key strategies and KPIs for social platforms like Instagram and TikTok.
Manage and mentor Brand, Copy & Content, and Creative teams.
Execute brand strategy that drives real impact.

Role Requirements

Senior brand leadership experience within culturally-driven consumer brands.
Track record of transitioning a brand into new categories.
Deep understanding of Gen Z and Millennial behaviour, and D2C/organic playbook.
Experience leading creative teams across brand, copy, and art direction.
A portfolio that demonstrates cultural literacy and contemporary storytelling.
Strategic thinking and ability to turn ideas into measurable outcomes.

Application Process Details

Click apply and be part of a community that celebrates creativity and connection.

At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy.

Papier is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you'll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take Papier from category brand to Zillennial cultural institution.

Job requirements

About You

Senior brand leadership experience in lifestyle, fashion, beauty, or culturally-driven consumer brands
Proven track record of transitioning or expanding a brand into new categories
Deep understanding of Gen Z & Millennial behaviour, taste, and the D2C/organic playbook
Experience leading multi-disciplinary creative teams across brand, copy, and art direction
A portfolio that demonstrates cultural literacy, brand elevation, and contemporary storytelling
A strategic thinker and strong operator, able to turn ideas into systems and measurable outcomes

Job responsibilities

What You'll Own

Brand strategy & world-building
Define Papier's evolution into a cross-category lifestyle brand with a multi-year narrative rooted in cultural intelligence.
Creative direction
Lead and quality-control outputs across art direction, copy, content, and brand identity across every touchpoint.
Cultural intelligence
Act as Papier's internal cultural radar — tracking Gen Z taste, creators, aesthetics, and marketplace shifts.
Organic social & growth
Set strategy and KPIs across Instagram, TikTok, and emerging platforms. Build a test-learn-iterate framework for Gen Z content.
Team leadership
Manage and mentor Brand, Copy & Content, and Creative teams. Build a culture of creativity, insight, and performance.
Execution & delivery
Turn brand strategy into seasonal campaigns, collection launches, partnerships, and retail moments that drive real commercial impact.

Job benefits

What We Offer

Hybrid working: 3 days / week at Maison Papier, our vibrant Central office, complete with breakfast, coffee, dogs, a terrace and plenty of snacks to see you through the day
Generous leave: 25 days annual leave + 10 Work from Anywhere days to work from somewhere sunny or visit international family
Health & wellness benefits: Leading private medical and rewards scheme with Aviva, including dental and optical coverage
Workplace pension: Pension scheme enrollment with Natwest Cushon
Parental support: Enhanced parental leave policies with 20 weeks for birth-giving parents and 12 weeks for non birth-giving parents.
Cultural perks: £45 monthly cultural allowance, £75 personal stationery allowance, and £150 for special occasions
Team culture: Weekly team lunches, regular cultural outings, and a pet-friendly office with lots of office dogs, like Basil the cocker spaniel!

Join Us

At Papier, we’re all about celebrating different perspectives—because creativity flourishes when everyone has a voice. We're a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about—it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences.

If you're ready to lead with creativity, inspire a team, and make a tangible impact in a growing company, we'd love to hear from you. Apply now and be part of a community that celebrates curiosity, creativity, and connection.

Head of Brand

Papier