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Copywriter (part-time)

Lily's Kitchen

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Posted over 30 days ago...

Expired

For someone who loves crafting impactful, engaging brand copy

Overview

icon Salary

£30000 - £40000

icon Location

Hybrid role with our Office in Central London (Goodge Street)

icon Expires

Expires at anytime

What we’re after: - Brand Copywriter (Part-time – 3 days per week)

Reporting Line: Head of Design

Lily’s Headquarters: - Goodge Street, Fitzrovia (with hybrid working between the office and working from home)

Equality and Inclusiveness at Lily’s Kitchen: -

At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We are committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets).

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. Our office is across one floor (1st floor) with a lift for accessibility.

In your application, please feel free to note which pronouns you use.

Location: -

This is a hybrid role, with a mix between working approximately 1 out of your 3 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Your place at the Lily’s Kitchen Table: - 

As our creative copywriter you be an integral part of the brand crafting impactful engaging copy joining up all brand touchpoints including web, marketing, pack and internal. You will be part of the Marketing Team and sit within the Global Design team, reporting to the Head of Design yet collaborating with the rest of the marketing team, NPD, ecommerce, customer care and HR ensuring continuity across all channels.

You will have a passion for ideas and engaging copy that which speaks to our audience of pet parents.

With the majority of our creative output being produced in house, this role will offer you variety within a fast paced and busy environment. You will need to be motivated, have plenty of initiative, a creative playful approach with lots of ideas and of course eagle eyes.

You will represent and champion our brand in everything you create, creating consistent content that informs, inspires, and delights our customers.

How will I make a difference? 

You will: - 

  • Bring our brand values and character to life through words
  • Have an affinity with both cats and dogs to capture pet-owning moments, and translate them into engaging copy
  • Work closely with brand marketing team to understand brand direction, objectives and purpose to inform your copy
  • Be responsible for writing core brand copy and setting tone of voice
  • Create and update brand copy and tone of voice guidelines, run training sessions and help others use them effectively
  • Create campaign copy headlines and style guides
  • Set naming conventions and help name new product launches
  • Write product descriptions, web copy and refresh Lilyland articles
  • Ensure brand copy is accurate and informative and set grammar, spelling and punctuation rules
  • Help maintain brand consistency and TOV across all comms, and packaging
  • Control end to end copy for packaging creating FOP and BOP copy through to proofing design files and artworks
  • Collaborate with the teams to fulfil all copy requirements in marketing, NPD and ecomms
  • Oversee and project manage editorial projects like Brand Guidelines refresh and Impact Reports
  • Work with ecomms team to create copy templates for our emails and other performance marketing channels and refresh these on a regular basis 
  • Work with the brand and customer care teams to help set up customer response guidelines
  • Educate and on board any new team members that use copy in their day jobs
  • Help HR write copy and use appropriate TOV for internal communications
  • Support our sustainability and B Corp values by ensuring we tread lightly on the planet when creating copy
  • Be an ambassador for our social and environmental credentials – seeking opportunities to talk about our ‘proper goodness’ content
  • Ensure any content is aligned with our Ethical Marketing policy 

How will I be successful?  

  • 5 years plus experience
  • Have worked with likeminded, similar brands or clients
  • Enjoy the challenge of working within a fast paced and growing brand
  • Be self-motivated and likes to be busy
  • Able to be agile and work reactively
  • Creative mind and attention to detail
  • Excellent communication skills, approachable with the ability to communicate clearly, effectively and appropriately with other Lily’s Kitchen employees
  • Have a playful approach with copy that can make you smile whilst able to deal with more serious and sincere topics
  • Excellent time management and organisational skills, able to prioritise work accordingly and work flexibly to hit deadlines
  • Experience of setting up guidelines and training others on how to use them 
  • Excellent team player who is collaborative in their approach and supports team objectives
  • Lily’s Kitchen values will shine through in everything you do.
  • You’ll be well practiced at using your initiative, have a can-do attitude and will be keen to learn and grow at Lily’s Kitchen
  • You will be a B Corp advocate and understand the impact your role has on people, pets and the planet.
  • Finally, we hope it goes without saying, that you’ll have a passion for pets!

Our Perks

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

  • Dogs at work; what better way to put a smile on your face! Plus ‘Pawternity’ allowance to support you settle in new four-legged friends to the family.
  • Flexible Working: flexitime, working from home, part-time working, flexible support
  • Save for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs. Plus, a life assurance scheme to look after those that depend on you.
  • Staying healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme.
  • Supporting our community: with a volunteering allowance we can give back to causes we are passionate about. Plus supporting and having fun together as a team.
  • And more …

Lily’s Kitchen Story

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world. 

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets. 

Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes. 

We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.

Awarded a Royal Warrant Holder in 2019 and named in the Sunday Times Virgin Fast Track 100 three years in a row, we are a fast-growing company founded on passion and innovation. How innovative can a pet food company be (we hear you cry)? Innovative enough to win a Queens Award for Enterprise in Innovation, we reply (with passion). We are the first pet food company to have won the award, and it speaks volumes about our recipes and how we do business.

Our Purpose.

We exist to inspire pet parents to feed pets properly and have fun doing it.

Our Vision.

We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values.

We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People.

We seek out and develop talented people who love to succeed and make a positive difference in everything they do.

Organisations to follow.

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