Country Destination Director - Lima, Peru

Description

Who we are

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle: to Destination our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, to work and enjoy new adventures.  

What the role is

The Country Destination Director holds an instrumental role to Selina’s success by creating concepts for new locations and managing the overall Destination for every location based on local trends, needs and unique local elements. The Destination Director will lead the destination strategy from the early stages of property evaluation to managing quality control, stakeholder engagement and constant improvements for each location’s Destination. Will be reporting to the Country Partner and dotted like to the Concept and Programming, Growth and Culture & Destination departments and Impact.

What you will be doing

Strategy [1-5%]

• Work with Market Research to define the Selina Country Road Map and Real Estate deals evaluation [5%]
• Creation of Destination Board at country and unit level and keep bringing ideas for new up & coming locations in the country

Concepts [5-20%]

• Own the concept creation for every new location in the country.
• Ongoing concept support to locations.

Programming [30-60%]

• Own country-level programming and support all Destination Managers with unit-level programming [45%]
• Own Brand Index at the country

Culture & Destination [5-15%]

• Blueprint activation and ongoing initiatives, measurement and action plans.
• Staff engagement, impact & SGB Program

Management [5-15%]

• Tools implementation created by Global Destination department to implement, control and measure the properties experience
• Actively collaborate with Hotel General Managers in the hiring of all locations’ Destination Managers
• Onboard, train and mentor all locations’ Destination Managers through their dotted line reporting.
• Manage relations with Destination Board

Partnerships [5-10%]

• Country-level Content, Programming, Music Partnerships, Impact and Selina Gives Back Partnerships

What you need for the role

• Experience in managing teams or groups of people within large organizations (Min. 4-5 Years).
• Background or exposure to PR, Branding or Marketing fields.
• Experience within the field of hospitality or other lifestyle products.
• Experience with multi-project management.
• Experience with event production, retail, design, festivals is an advantage.
• Must be a local of the country of application (Min. 10 Years of living in the country).
• Strong communications skills.
• Robust social and professional network in the country of application.
• Must speak English and the local language of the country of application.

Low and High Skill Wellness Delivery

Staff who are wellness-focused and have a passion themselves (or hold a qualification) can deliver a wellness activity in the location for our Luna Loyalty Program. If it's a High skill wellness activity they must provide their qualification (ie Yoga, high-intensity fitness, Performance running/cycling).

KIP’s

• 4 impact programming per location per month (12 per quarter)
• 6 partnerships per quarter
• 125 beneficiaries per quarter
• 5 stakeholders interviewed quarterly

What can you expect

• Competitive salary 
• Performance bonus 
• No dress code  
• Pet-friendly (as long as your pet is friendly) 
• Multiple online training opportunities 
• Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
• Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
• Have your birthday off
• Amazing referral program with cash and global holiday packages; we know you hang out with other great people
• Extra country-specific benefits; we can tell you more during the application process