Web Marketing Manager, US

We are Multiverse, a tech scaleup with a social mission. We’re creating a diverse group of future leaders by building an outstanding alternative to college and corporate training.

In June 2022, we announced our $220m Series D raise, making Multiverse a mission-driven unicorn. This funding will help us to accelerate our growth in the US, where we’re committed to tackling the toughest challenges facing those who seek jobs - and those who provide them.

In our first year in the US, we launched over 20 apprentice cohorts at some of the best companies in America, including the likes of American Express, Citizens Bank and Visa. Globally, we work with over 500 clients and we’ve been recognized as one of the fastest-growing businesses in Europe.

Join us on our journey to democratizing access to the best careers and learning opportunities.

Requirements

The opportunity

We’re looking for an exceptional web marketing manager to develop and implement our website marketing and SEO strategy to promote our brand, attract visitors and potential leads, and generate revenue.

You’ll be responsible for managing and optimizing our website, testing incremental changes to improve conversion rate, ensuring infrastructure supports SEO, and tracking and reporting on site performance. You’ll evolve our website proposition across our different value propositions, and improve the online experience for visitors, establishing a customer journey to educate, inform and inspire, and ultimately drive them to buy.

As our web marketing manager, you’ll coordinate projects throughout the lifecycle, from strategy and planning through technical and creative dependencies, production, QA, launch, and post-launch analysis. You must have a solid background in technical site optimization and SEO, editing for the web, web metrics reporting, and A/B and multivariate testing.

Specifically, you will…

• Lead our website marketing and SEO strategy to grow our website’s reach and impact in line with commercial growth objectives
• Audit technical infrastructure, site architecture and site features, and execute site improvements to enhance the effectiveness of our SEO and onsite experience
• Collaborate with agencies and internal marketing teams as well as our engineering teams to create wireframes and page components, and deliver effective and compelling online experiences
• Understand data flow requirements and work with other teams to connect the necessary data collection and flow from marketing campaign activities
• Ensure active campaigns are represented on the website, ensuring the content created meets marketing needs, and advising on developing and expanding web presence through multi-channel marketing programs
• Measure and analyze web performance and visitor behavior, reporting on website metrics and suggesting improvements to boost website traffic and performance
• Measure and analyze content efforts (via Google Analytics, Google's keyword tool, SEMrush, Google Console, etc.) to find what's working and what isn't
• Manage Google Tag Manager and other digital marketing technology and work with Marketing Ops and Lifecycle Marketing to ensure tools are optimized and functional and sync’d with our and CRM platform (HubSpot)

About you

• 3+ years in technical SEO, Google Analytics, Google Tag Manager or similar
• Experience managing and optimizing website content for search engine optimization (SEO) and onsite user experience (HubSpot)
• Solid understanding of technical SEO including sitemaps, meta tags, JavaScript indexing, linking, redirects, keyword research, etc
• Strong understanding of conversion rate optimization and a/b/mutivariate testing and conversion rate optimization to improve lead generation, sales pipeline, and revenue
• Excellent knowledge with the following: Google AdWords, Analytics, Tag Manager, Data Studio, and Search Console, as well as Website optimization and personalization tools (e.g. Hotjar, Google Optimize, Webeo) and SEO tools (SEMRush or similar)
• Website CMS experience and HTML coding for emails and landing pages
• Ability and desire to work in a high-pressure, fast-paced, fast-growth environment
• Detail-oriented and able to handle multiple projects, priorities, and tasks

Benefits

• 23 days PTO, plus 1 life event and 1 volunteer day
• 4 additional company-wide days off to focus on your wellbeing
• Comprehensive insurance plans and 401(k) starting on your first day
• Hybrid or fully remote working, depending on the role. Talk to us to find out more!
• Ownership in the business through equity options
• Learn from the people who grew four different pre-IPO businesses to multi-billion dollar valuations (most recently AppDynamics)
• Be at the heart of a rapidly accelerating business that the leading Silicon Valley VCs are investing in, and be part of the foundational team on the ground in the US
• Be surrounded by smart, driven and ambitious people who dream big, work hard and have fun

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Multiverse requires all employees to be fully vaccinated against COVID-19. We will consider requests for reasonable accommodation based on disability and/or religious benefits on an individualized basis.