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Join WeGift as they are looking for a Lifecycle Marketing Manager
Overview
Salary No salary declared 😔
Location USA
Expires Expires at anytime
Now more than ever, people want every experience to be instant and on-demand. And when it comes to getting paid, people want their cash yesterday. But every year organisations waste time, money, and energy sending more than $20 Trillion in payouts to individuals using cash, checks, credit, debit, prepaid, and gift cards! Held back by the legacy banking systems, crushed by the costs and complexity of credit cards there is this monster industry still lingering in the digital dark ages.
At WeGift we’re changing all that. We’ve built our proprietary payment rails that enable any organisation to send money to any individual, anywhere, instantly. No bank account required. No insane interchange fees. We even get up to 25% in commissions from retailers for driving sales which we pass on to our customers. It’s discounted money! We’re throwing away the old model, and transforming how we move and use money forever.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
You can read more about our team here - Diversity & Inclusion
Requirements:
Our clients are very important to us and we are looking for a passionate, creative and experienced lifecycle marketing manager to join our Marketing team and create a client experience like no other! You will be responsible for ensuring we deliver highly effective and engaging communication to our ideal customer profile as well as our existing customers to drive growth.
What Excites You:
- Designing, executing and managing the overall outbound marketing strategy through multi-channel (email, linkedIn, etc) campaigns. This involves developing and testing subject lines and copy, designing email templates, and more
- Systematically iterating on campaign performance through A/B testing on subject lines, CTAs, messaging, visual design and sequence variation
- Reporting on campaign performance, test results/learnings, data insights and recommendations to the senior leadership team
- Ensuring prompt and accurate communication with our existing customers by managing our monthly email newsletter with product and content updates
- Optimising existing marketing automation and lead nurturing processes through email
- Identifying opportunities to engage customers along their lifecycle journey
What Excites Us:
- Experience running email marketing campaigns, lifecycle marketing preferably within fintech
- An eye for high quality copy and design
- Experience working on a horizontal proposition with multiple personas
- Strong commercial mindset and awareness to ensure high quality contextual messaging
- Excellent data analysis skills, able to identify trends, present findings, track campaign results and ROI
- Experience working with HubSpot and other softwares
Benefits:
- Health insurance through UnitedHealthcare
- Dental Insurance
- 401k matched up to 3%
- Staff perks with WeGift brands - discounts of up to 12% on coffee, weekly groceries, holidays, the list is endless.
- A minimum of 25 days vacation + public vacation days (we’re not too descriptive about holidays so if you need more time off then just ask).
- Remote working with access to WeWork membership globally so you can access your local WeWork at your convenience.
- WeRecognise, where we shine the spotlight on exceptional employees every quarter who in turn get a $200 award in the eGift card of their choice.
- $1,000 annual L&D allowance to invest in mastering your craft, including accredited studies.
- Regular virtual team socials
- Generous maternity and paternity packages to make sure you get to spend time with your new bundle of joy
Take a look under the hood of life at WeGift from our employees perspective. This handbook built using Notion.so is what we use to navigate both the serene and choppy waters when needed. You might need to copy and paste the following link into your browser as job boards don't allow us to add hyperlinks - https://bit.ly/2PluGyG
