Membership and Communications Manager

Membership and Communications Manager

£35,000-£40,000 per annum plus annual performance bonus and fantastic benefits

The Newt in Somerset

The Newt in Somerset has ancient woodland, historic gardens and far-reaching views. It is a unique destination with a multitude of horticultural delights, interactive features, and state of the art exhibitions. Members can take a tour of the gardens, deer park and cyder press, dine in a choice of different restaurants, stay at the hotel, and visit the various farm shops. With a community of 45,000 members, The Newt in Somerset is a vibrant and thriving attraction, animated throughout the seasons by special events, workshops and educational programmes.

Our Membership and Communications Manager

We are looking for a highly motivated and dynamic Membership & Communications Manager. You will have an interest in people, hospitality, events and storytelling; and be able to constantly seek innovative ways to enliven and connect with our global community.

Working as a key part of an in-house Communications team, reporting to the Head of Communications, you will be responsible for communicating and delivering the membership proposition, and growing and retaining our community of members both online and ‘IRL’. The role requires a confident individual with an eye for detail, brand and audience, and the expertise to find new opportunities for growth; building effective strategies to raise awareness, acquire new leads and develop deeper relationships with target audiences according to short- and long-term business objectives.

You will need to be both strategic and creative, implementing comprehensive external communications that span across the sectors of tourism, hospitality, food, drink and retail. You will utilise a range of platforms to achieve your goals, from digital to printed media, events and activations, engaging existing audiences while constantly thinking of tactical ways to acquire new ones.

From supporting events to handling PR requests and briefing the design of promotional materials, this diverse role incorporates a variety of activities that make up everything we do here at The Newt. An exciting time to join a unique, talented team and help take our communications to the next level.

Benefits: Excellent Benefits package available from day one including:

• Exceptional working environment
• Complimentary fresh estate grown meal provided each day
• Garden Membership and complimentary guest passes
• Free entry to our partner gardens
• 30% online shop discount and free delivery
• 30% discount in the shops across the estate
• 30% discount at restaurants across the estate
• 30% discount on Newt cyder and Babylonstoren wine
• 50% discount in the Spa
• Access to free weekly fitness classes, including yoga and pilates
• Discounted hotel stays
• Family Estate Events
• Access to internal/external training qualifications and programmes
• Experience and Cross Training opportunities

Key Responsibilities:

• Promoting and developing The Newt’s membership proposition
• Engaging and communicating with members to grow and retain the community
• Developing and creating member-led digital content
• Developing bespoke events, collaborations and opportunities for members
• Supporting brand website management, ensuring content is updated and accurate
• Working with Head of Communications and PR agency to support media enquiries
• Working with Events Manager and Head of Programmes to deliver the annual estate programme
• Working with retail and ecommerce teams to deliver members’ only offers and exclusives
• Ensuring hotel guests understand and appreciate the value of membership
• Recording and evaluating member feedback
• Analysing and interpreting member data to improve the proposition and experience
• Ensuring that internal departments and stakeholders understand the membership proposition, and that their service offerings and standards are aligned accordingly.

Skills and Experience

• Excellent written and verbal communication skills
• Enthusiasm and charisma
• Task-driven
• Well organised and ability to juggle short-, mid- and long-term objectives
• Consistent performer
• Eye for detail
• Knowledge of comparable business models
• Community management
• Working within a team and managing the interests of multiple stakeholders
• Influencing and negotiation skills to foster positive working relationships
• A flexible approach to work - you will wear many hats in this role
• Hospitality experience will be beneficial but is not essential
• Full clean driving license

DETAILS

Salary£35,000 - £40,000 / YearScheduleFull TimeLocationA359, Hadspen, Bruton, Castle Cary BA7 7NG, UKExpiry dateThu, 17 Nov 2022