350.org is looking for an experienced, skilled, and strategic U.S. Digital Campaigner. The U.S. Digital Campaigner will serve on the US Digital team, and work closely with the global Digital Engagement and Digital Organizing teams to drive bold, effective multi-platform digital campaigns. This includes developing and implementing digital strategy across all key U.S. campaigns (including 350 Action), engaging in key campaign mobilizations, and collaborating with 350.org staff and partners on online-to-offline organizing and mobilization strategy.
350.org is building a global grassroots movement to stop the fossil fuel industry from destroying our climate. Our online campaigns, grassroots organizing, and mass public actions are led from the bottom up by thousands of volunteer organizers in over 188 countries. 350.org works hard to organize in a new way—everywhere at once, using online tools to facilitate strategic offline action. We want to be a laboratory for the best ways to strengthen the climate movement and catalyze transformation around the world. The values that guide and drive our work are listed here.
In the US, 350 fights for a just and equitable world by stopping the fossil fuel industry from continuing to destroy our climate and marginalized communities. We do this by building a powerful, multiracial movement to confront and dismantle the fossil fuel industry.
Our Commitment to Diversity, Equity and Inclusion
350.org is an equal opportunity employer. 350.org strives to be an inclusive and collaborative group of people who bring a variety of approaches to the work we do. We are committed to the principles of justice, and we try to build a safe workplace where everyone is treated fairly and enjoys working together. We value new perspectives, ideas of all sorts, and different ways of working. Diverse perspectives and experiences improve the way 350.org carries out our work – including what we decide to work on and how creatively/effectively we do that. We strive to make staff positions accessible to all potential team members, regardless of race, national origin, ethnicity, age, disability, assigned gender, gender expression or identity, sexual orientation or identity, religion or creed, veteran status, marital or parental status, and genetic information. We also strive to include team members in communities most impacted by the climate crisis or impacted by other kinds of environmental, social, and economic injustice.
About the US Digital Campaigner
We’re looking for a creative, driven, flexible, and self-sufficient Digital Campaigner to drive bold, effective campaigns in the United States with an eye towards building long-term grassroots power.
We’re looking for someone who thrives on a team but can work independently and remotely; is comfortable using digital tactics and tools to organize communities; able to keep up with the fast pace of rapid-response campaigning; has some understanding of the climate crisis and U.S. politics; is excited to work in coalitions with a diverse range of partners; is an excellent writer with acute attention to detail; has advanced technical digital skills and has a strong willingness to learn new skills and new tools, and able to think outside the box and craft compelling content within short time-frames.
We are looking for someone who can support a 350 U.S. team culture rooted in joy, compassion, kindness, and respect.
And finally, we’re looking for someone who is committed to building a just and equitable world.
Specific responsibilities include:
- Work with the U.S. Digital Team to support long-term digital goals for U.S. campaign work
- Develop digital strategies and implement campaign plans to help 350 and partners dismantle the pillars of support for the fossil fuel industry
- Craft compelling emails, produce social media content, design graphics and memes, and develop other online content to help achieve campaign goals, shift public narratives about climate change and climate justice, and highlight inspiring stories of a multiracial climate movement — particularly voices of those most impacted by the climate crisis
- Drive online audiences to take offline action and support 350.org’s mobilization efforts with strategic digital recruitment
- Track and analyze digital metrics to measure success and identify key lessons from campaigns and projects — and use those metrics to share learnings and recommendations with digital and non-digital campaigners alike to help teams strengthen future work
- Continually identify and implement new digital tools and platforms, and/or innovative uses of existing tools, to strategically strengthen 350’s tech toolkit in order to help us continue to effectively build the climate movement and win campaigns
- Brings in a racial equity lens to the digital work
- Provide on-the-ground digital coverage and amplification for key campaign actions or mobilizations, particularly rapid-response actions in DC as needed. Some travel will be required for this coverage. Note: no travel is required during COVID
- Work collaboratively with global and regional 350 teams on important cross-cutting issues
- Works closely with the Communications-Digital Associate Director, Senior Digital Specialist, staff members of the U.S. regional comms-digital team, and wider digital team to implement regional day-to-day digital work, aligned with regional and global strategies
- Implement creative digital and social media tactics to grow 350’s followers, with a specific emphasis on multiracial communities, communities of color, and young people
- Other duties as assigned
Organizational and Team Initiatives
- Develop equity skills and competencies by actively contributing to US JEDI programming, including serving a term on the Equity team
- Contribute learning and collaboration in Global Organizing Community of Practice
- 1-2 minimum years of experience as a digital campaigner and/or organizing grassroots movements
- Experience with intersectional advocacy work on issues of race, class, and gender
- Minimum 1 year of experience of using digital tools for decentralized, volunteer-driven campaign
- Basic literacy in HTML and CSS, ability to create simple website pages using Wordpress
- Experience managing or supporting advocacy email and/or SMS programs, and with using social media as the voice of an organization, candidate, or brand
- Excellent verbal and written communications skills, with fluency in English. Ability to write well for a variety of audiences and platforms and to distill complex policy, political, and scientific concepts into clear, understandable, and persuasive language
- Proven experience at the intersection of online and offline organizing, including using digital tools and communications to recruit volunteers to take on-the-ground action and sustaining supporters’ long-term engagement or proven experience with managing or supporting digital marketing campaigns.
- Expertise building and executing strategic campaigns, good instincts for rapid response, and the flexibility and problem-solving skills needed to make and alter campaign plans in response to rapidly changing news cycles and political landscapes
- Ability to communicate in clear and creative ways about the connections between climate justice, racial justice, and equity
- Highly organized, skilled at prioritization and time management, and able to manage multiple projects at once without sacrificing quality
- A resilient and flexible team player who is willing to work in a fast paced, high pressure, highly collaborative team culture
- Flexibility around hours to respond to emergent needs (willingness to work some late nights and weekends)
- Demonstrated experience in working on teams across differences, including race, class, age, sexual orientation, gender identity, language fluency, etc .
- Comfort and experience working remotely, including with colleagues in multiple time zones
Desired (but not required) skills and experiences
- Strong experience using at least some of the key tools employed by the 350.org digital team, including ActionKit, Action Network, NewMode, WordPress, mass and peer-to-peer SMS tools like Mobile Commons, social media platforms (Facebook, Twitter, and Instagram), and digital advertising (Facebook and Twitter Ads, Google Analytics) — and willingness and ability to quickly learn how to use new tools and techniques
- Graphic design skills and high-level of comfort with tools like Photoshop, Illustrator, InDesign
- Experience designing, executing, and analyzing digital tests, including A/B testing for emails and digital ads
- Knowledge of and dedication to the climate justice movement
- A nuanced understanding of the U.S. political landscape, which could include experience working for policymakers or on political campaigns — and an inclination to shake things up
- Basic video production and editing skills and comfort with online video tools like Animoto
- Experience or interest in training volunteers, colleagues, etc. in effective use of digital tools, campaign strategy, community organizing, or other skills
- Connections to progressive political spaces including volunteer and professional networks.
- Additional language skills, especially Spanish, are a plus
Position Type: Full Time
Application Deadline: This job is open until filled, or the hiring manager determines that they can no longer accept applications.
Work Environment: This role is a remote working opportunity in a fast paced, high pressure, highly collaborative team culture. Attendance at global climate summits, forums, or actions will occasionally be requested, based on geographic location,work capacity needs, with health and safety considerations taken into account.
Travel: This role may require occasional travel.
Compensation: Tier 1.3 at USD 75,000
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