Marketing Manager

You will be working alongside the Head of Fundraising and Partnerships & the Head of Operations, providing the opportunity to contribute to our wider strategic aims.

This is a rewarding role for a marketing professional who wants to be on the frontline of growing brand awareness and loyalty. Your ultimate goal will be to bring Fair Shot to a wider audience all while supporting our different departments - cafe, events, fundraising, training and employment programme and DEI consulting - with their marketing and comms needs. You'll have an entrepreneurial spirit, a proven track record providing excellent marketing support across all relevant departments. A combination of big-picture thinking and hands-on delivery, this role will suit someone who is keen to build from the ground up.

Fair Shot is dynamic and growing fast — flexibility is essential as roles shift with the business. We believe everyone deserves a fair shot to thrive, and this could be yours.

The marketing manager is responsible for increasing brand awareness & growing audiences in order to drive revenue and further Fair Shot's impact. As a result knowledge and expertise in crafting & executing engaging campaigns is critical.

Supporting social enterprise model

• Taking an impact driven approach to engage a variety of audiences through successful multi-channel marketing campaigns, and to promote the variety of our purpose-led products to enhance the sustainability of the charity.
• Collaborating with cross department leaders to create traction and generate quality leads from corporate engagement
• Partner with internal teams (café operations, employment programme, partnerships) to align messaging and priorities.
• Contribute marketing expertise to organisation-wide planning and decision-making.
• Collaborating with the Head of Fundraising and Partnerships to support the establishment of commercial partnerships and fundraising initiatives.
• Being one of the leading voices in our new impact product - Inclusive Coffee, support relevant teams in generating leads to identify market opportunities and create promotion plans to expand our reach while building an industry presence.
• Design and implement marketing activities to increase customer traffic and loyalty at the FairShot café.
• Coordinate seasonal and promotional campaigns (events, holidays, impact products) to drive transactions and brand buzz.

Brand management

• Owning our website and all social media channels, in collaboration with the marketing and communication assistant and seasonal resources, ensure optimised functionality, performance and user experience.
• Working along side marketing and communication assistant in creating and executing a content strategy that drives traffic, leads, and engagement for Fair Shot.
• Act as a brand guardian across all touch-points, maintaining a consistent and inclusive tone of voice and visual identity.
• Build our brand in the neurodiversity and social impact sectors through creative, strategic marketing. While PR will be a collaborative effort supported internally, you’ll play a key role in identifying opportunities and arranging interviews and features that elevate our voice and impact.

Marketing strategy & campaigns

• Develop and execute integrated marketing plans to support sales, fundraising, advocacy, and partnerships.
• Lead multi-channel marketing campaigns (digital, social, email, print, PR) with clear objectives, timelines and ROI
• Identify and act on market opportunities, trends, and insights to elevate Fair Shot’s visibility and social enterprise revenue.
• Collaborate with the Fundraising team to create campaign assets, digital comms, and pitch materials for donors and commercial partners.
• Contribute to building corporate partnerships by supplying tailored marketing materials and showcasing impact stories.
• Use data insights to inform and refine audience segmentation, improve targeting strategies, and increase overall marketing efficiency and effectiveness.
• Manages agreed monthly budget and optimise marketing effort, while feedback to senior management on where the next opportunities are.
• Work with Head of Fundraising and Partnerships to set and execute annual marketing strategy, to be reviewed and improved on an ongoing basis.

Internal

• Leading on ROI reporting on large scale campaigns to smaller scale marketing activities across all channels, provide insights and plans of actions to build a continuous learning path for the charity.
• Investigating and implementing evaluation and monitoring processes for all marketing and communications activities, including regularly producing reports for patrons, funders, management team and Board of Trustees
• Working collaboratively across the organisation, act as an integral part of the management team in workplace behaviour
• Proactive in cross-departmental planning, ensuring marketing insights and customer engagement data inform wider organisational decision-making.
• Champion inclusive communication in all internal and external messaging, reinforcing Fair Shot’s values and mission.

Digital content

• Own website management (Squarespace), ensuring up-to-date, engaging, and optimised content.
• Lead Fair Shot’s social media presence across all channels with support from a Marketing Assistant, developing content plans that engage and grow our audiences.
• Develop strong visual and written assets (Canva templates, comms packs, digital brochures, etc.)
• Track and analyse marketing data to evaluate effectiveness, providing actionable insights for optimisation.

Experience

• 5 years experience in marketing, including 1 year in manager position
• Strong experience working in a similar role with a very good understanding ofmarketing and brand.
• Understand partnership funnel and concept of CRM
• Experience using marketing driven CRM tools (desirably Hubspot)
• Strong analytical skills, able to manipulate and analyse data across a variety of media to optimise integration performance and engagement
• Working with people with learning disabilities (desired)
• Proven track record in creating and implementing innovative marketing strategies and digital social media.
• Excellent analytical, proactive problem solving, and customer service skills

About You

• You are result driven!
• You have a commercial mindset
• A hands-on problem solver, self-motivated with a glass half-full attitude
• An entrepreneurial mind, ready to launch and fail and iterate
• You’re an empathetic team player that is great at building lasting relationships
• Strong verbal and written presentation skills
• Loves to engage with community and customers

Skills

• Strong digital marketing knowledge and experience including SEO, content creation, social media marketing and website management
• Data driven - someone who uses insights to enhance and improve marketing tactics
• Someone who ENJOYS creating content
• Filming and photography experience
• Proficient with Adobe Photoshop, Lightroom, Adobe Premier Pro
• Can-do attitude, demonstrates enthusiasm, initiative, consistent focus andbeing proactive;
• Comfortable in front of the camera and enthusiastic to share our journey and mission
• Self-sufficient - comfortable to run multiple projects simultaneously and take ownership for execution
• Used to thinking outside the box - quick decisions and a start-up's resources mean getting creative is key
• Marketing obsessed - excited to test new ideas and go against the grain
• Team player - we are a small collaborative team that is keen to share ideas

Job Type: Full-time

Pay: From £32,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Discounted or free food
• Sick pay

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• London: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 5 years (required)

Work Location: In person